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Tom J

Follow @tomjacquesson

21 Aug, 6 tweets, 1 min read

4 lessons I learned building a startup valued at $1 Million:

1. $250,000 is not a lot of money (amount we first raised)

Costs pile up, things break...

When you raise money just because, you'll also spend money just because

Better to build the company on your own and spend money when you need it,

NOT the other way around.

2. Don't hire 3 'ok' employees, hire 1 excellent one.

Every person you hire is an added layer of communication.

1 more person to consult before making decisions.

Startups are supposed to be fast, don't ruin them by hiring more people than you need.

3. Raise your bar.

There's no such thing as an employee that's "too" good.

Whatever your bar is,

Whatever qualities you're looking for,

Whatever skills you're hiring for,

Raise them.

4. Remind everyone of the North Star.

You can't ask someone to give their all for a company they have no skin in the game in.

Remind them of their importance

Show them what role they play in the world you're building

Loyal employees >>>

Thanks for reading!

I tweet about

- Startups
- SaaS
- Building businesses
- Growth
- Marketing

You're free to follow me if you're interested in that 😉

Talk soon,

Thomas.

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More from @tomjacquesson

Tom J

@tomjacquesson

24 Aug

I've cofounded 3 startups, been a part of 8 and crashed so many times.

Here are 5 lessons I learned the hard way (so you don't have to):

1. You're not supposed to be there for a long time

Startups require A LOT of energy.

6 months - 2 years in, you start getting bored.

If you're not getting at least some traction, you can always join another one.

That's the beauty of it:

There's always something to build.

2. There are 2 kinds of founders

a) Bullshit Founders:

They're all about the vision and mission (for like a month).

Then they turn manipulative and outright mean to their customers.

Stop working with them before they're done with you.

Read 8 tweets

Tom J

@tomjacquesson

19 Aug

I've worked in startups all my life:

Agencies, edtech and even men's fashion.

You name it, I've done it.

Here's 6 lessons I've learned in a decade in startup marketing:

Digital Agency:

I learned that you have to know your shit REALLY well

And when it comes time to present to the client

It almost doesn't matter what you say,

As long as you say it with confidence

Edtech: Teaching Kids To Do Their Chores

I learned that you need to make your employees feel like they have an impact on the company

Nobody likes working with no tangible results

Show them what they accomplished and they'll be motivated to do more

Read 8 tweets