"Sell anything but your product".

Mind fucked?

Let me elaborate.
1. What We Buy.

Things or services that we paid for, is never meant as-is.

Quality Keyboard ▶️ To type faster with lesser error.

Quality Office Chair ▶️ So sweat don't go down my ass crack.

Repair the Toilet ▶️ So I have fun popping and staring at the wall.
2. We buy things that either

⚡Has performance built in

⚡To reduce risk and avoid failure
3. Never sell because it's

❌ Cheaper than competitor
❌ Requires a degree of compromise
❌ Inferior in performance
❌ When customer have high expectations

And it creates negative stimuli to your brand.

4. Sell the ..

⚡The Story
⚡The experience
⚡The community
⚡Pain of existing problem
⚡The excellence in process

Never the product.
5. Example

Chair ➡️ No more back sweats
Property ➡️ The forest breeze
Plumbing ➡️ The drip sound
Car ➡️ How cool you look
Course ➡️ Reduce workload
Steak ➡️ You deserved to celebrate
Book ➡️ Avoid pitfalls
6. The key is to study your customer.

⚡Past Present Future
⚡Pain and Gain
⚡3 key benefits
⚡Pros and Cons
7. Never be Forceful.

If they don't want it, thank their time and walk away.

If it doesn't fit them, turn them to some place better.

If it's a bad deal, walk away.
Learn something from this post?

Quote RT this. I will RT your thoughts.

We learn and grow together.

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Edwin Masripan

Edwin Masripan Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @edwinmasripan

16 Sep
SEO - Is it worth the hassle?

I'm sure you have asked this before. I asked myself so many times.

Is 2 hours daily working on SEO worth it?

Check out yourself siteux.co/seo-roi-calcul… Image
What you'll figure out ...

⚡️ How much you'll spend on Google ads if you don't do SEO
⚡️ How much potential traffic you can bring.
⚡️ Expected revenue
⚡️ Expected ROI
⚡️ Expected nett profit
⚡️ Customers to handle etc. Image
Here's what you need to do,

1. Adjust the numbers based on your findings (using SEO tools or Google Keyword Planner)

2. Enter your data (roughly)

3. Don't hit Submit (because there's none). JK. It'll automatically tabulate all the data for you.

Good enough to decide ... Image
Read 4 tweets
16 Sep
Signs of Good Company.

1. Listen to customer
1. Admit their mistake
2. Implement change

And so CEO of @Delyva_MY called me after my lengthy rant yesterday.

Here are some key points.
(thread) Image
1. Change in Policy - Credit will Never Expire.

The initial goal was to get customers to finish the credit quickly, which translates to more revenue.

However, introducing the 'stick' without carrots is harmful. Instead, teach customers to sell recurring.

⬆️ Sales = ⬆️ Delivery
2. Refund is Subject to Change.

I was made to understand that it deters abuse in the credit card point system. (ie Top-up and withdraw, collect points.)

While the abuse may be by a few, the majority uses the platform diligently.

Refund will be, case to case basis.
Read 6 tweets
15 Sep
"Berapa banyak duit nak bakar kt ads untuk dapatkan jualan sebanyak X?"

Kita guna Reverse Funnel.

RF akan bantu anda dapatkan ...
⚡️ Expected ROAS
⚡️ Ads Impression
⚡️ Click to Website
⚡️ Become leads
⚡️ Become buyer
⚡️ $ ads spend

Asalnya nak buat di JsFiddle je.

In the end buat full version kt website.

Click link pertama.

Test² tukar variable. Screenshot dan jadikan part of your exploratory funnel.

Salah takpe, boleh adjust.

By the way, best viewed on desktop. Mobile not ready.
Read 4 tweets
15 Sep
The Dark Side of @Delyva_MY .

Topup RM 20. Pakai RM 7.9 x 2(max). Balance RM4.20.

Balance non refundable. Cukup setahun, RM4.20 dia telan. 1,000 orang, RM4.2k.

Dah kes saya, ada baki RM 28.60. Saya bukan peniaga. Cuma malas nak tulis tangan nak pos barang.
Ya. Credit expired. Burn RM28.6

Point of argument.
❌ Service not rendered
❌ No postage

Jadi kita dapatkan kepastian daripada mereka.
"Kenapa credit boleh expired?"
"Ke mana pergi duit credit tu?"
Saya tanya kenapa, dia jawap ...

Sebab ada dalam terms.
Read 9 tweets
14 Sep
SEO for New Website?

Website baru tiada authority. Kebiasaannya mengambil masa 2-3 bulan sebelum nampak hasil.

Harap bersabar. Tapi ada langkah2 kita boleh ambil untuk cepatkan ranking.
Before we go into the steps, let's look at a bigger picture.


⚡️SEO is Long Term. Meaning memang takkan happen over night.

⚡️ SEO is Free Traffic, but not Free Effort. In fact ambil masa dan tenaga sangat banyak.
1. Connect to Google Search Console.

Ini benda basic first sekali kena buat.
⚡️ Validate di GSC
⚡️ Submit sitemap
⚡️ Request for Indexing

Read 10 tweets
13 Sep
Without traffic, your funnel is dead.

How do you get traffic?

1. SEM - Google ads.

The quickest way to test is Google ads. Search ads help you to find intent.

It might take a week (sometimes 2) to experiment.
2. Facebook Pixel.

Be sure to fire pixel every time people land on your website.

With FB Pixel, create a lookalike audience <5%.

Create 3-4 ads. Run it. Experiment again.
Read 6 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!