Thread by @edwinmasripan

"Sell anything but your product".

Mind fucked?

Let me elaborate.
⬇️⬇️⬇️

1. What We Buy.

Things or services that we paid for, is never meant as-is.

Quality Keyboard ▶️ To type faster with lesser error.

Quality Office Chair ▶️ So sweat don't go down my ass crack.

Repair the Toilet ▶️ So I have fun popping and staring at the wall.

2. We buy things that either

⚡Has performance built in

⚡To reduce risk and avoid failure

3. Never sell because it's

❌ Cheaper than competitor
❌ Requires a degree of compromise
❌ Inferior in performance
❌ When customer have high expectations

And it creates negative stimuli to your brand.

Instead..

4. Sell the ..

⚡Dream
⚡The Story
⚡The experience
⚡The community
⚡Pain of existing problem
⚡The excellence in process

Never the product.

5. Example

Chair ➡️ No more back sweats
Property ➡️ The forest breeze
Plumbing ➡️ The drip sound
Car ➡️ How cool you look
Course ➡️ Reduce workload
Steak ➡️ You deserved to celebrate
Book ➡️ Avoid pitfalls

6. The key is to study your customer.

⚡Past Present Future
⚡Pain and Gain
⚡3 key benefits
⚡Pros and Cons

7. Never be Forceful.

If they don't want it, thank their time and walk away.

If it doesn't fit them, turn them to some place better.

If it's a bad deal, walk away.

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