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Daniel Bustamante Profile picture
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23 Aug, 16 tweets, 5 min read
The little-known secret to viral content & rapid audience growth:

Writing for emotion.

Here’s how Twitter’s fastest-growing writers create content you can’t help but share 🧵
Twitter is arguably the easiest platform to build an audience on.

All because of the "retweet" button.

Every time someone RTs your content, you're accessing a new audience of readers that can RT you again.

This is the perfect breeding ground for virality.
How do you leverage the power of the RT button?

Creating shareable content.

People only share stuff that touches them on an emotional level.

So whenever you have a content idea, slow down & ask yourself:

"What emotion do I want to elicit here?"
There are 8 universal emotions you can elicit with your content:

• NSFW: that's crazy!
• LOL: that's so funny
• OHHH: *now* I get it!
• WOW: that's amazing!
• AWW: that's sooo cute
• YAY: that's great news!
• WTF: that pisses me off
• FINALLY: someone said it!
Sometimes 1 idea can tap into more than 1 emotion.

But if your idea doesn't elicit *any* of emotions, your chances of going viral are LOW.

No matter how actionable or analytical your content idea is, you can add emotional triggers to it.

Some (self-explanatory) examples:
Example #1: LOL - that's so funny

Who doesn't like to be entertained?

Jokes & memes are a great way to add some humor to your content (and increase your chances of going viral).

You can do this in virtually every niche or industry.
Example #2: WTF - that pisses me off

This type of content can be a double-edged sword.

It's probably the most likely to create controversy and hate.

But it's also one of the most effective.

Use it wisely (and at your own risk).
Example #3: AWW - that's sooo cute

For some weird biological reason, our brains can't resist cute stuff.

Depending on your niche, this emotion might be hard to tap into on an ongoing basis.

But if you can, you should def share more cute animal pics.
Example #4: WOW - that's amazing!

Everyone loves success stories.

They can be incredibly inspiring (and sometimes even teach you something).

The best part? There are tons of these in every single niche or industry.
Example #5: NSFW - that's crazy!

This is probably the hardest to recognize & tap into.

It's very similar to *WOW - that's amazing!* but with a (often weird) twist.

This was the best example I could find that didn't involve nudity or a creepy story:
Example #6: OHHH - *now* I get it!

In a world full of fascinating but overly complicated concepts & ideas, simplying is a superpower.

Probably the hardest to produce but also the most useful & rewarding.
Example #7: FINALLY - someone said it!

There's something incredibly satisfying about reading someone say what you've been thinking (or feeling) for so long.

The tricky part is nailing the timing. 3 months earlier (or later), this thread had flopped.
Example #8: YAY - that's great news!

Finally, who doesn't like to hear good news?

When you help people every day, they start caring & celebrating your wins as if they were theirs.

So if you're being helpful, don't be shy.

Share your milestones.
I'm sure at least 6 out of these 8 examples made you *feel* something.

(If they didn't you are an AI disguised as a human.)

And that should be your goal next time you share a piece of content:

Make people feel something.
That's it!

If you found this valuable, I highly recommend you watch the vid below.

Here @dickiebush, @nicolascole77 & @ShaanVP shared this framework as well as other tactics to engineer virality in detail:

If you want to learn more writing frameworks AND start putting them into practice, hop on board the next Ship 30 for 30 cohort 🚢

enroll.ship30for30.com/october-enroll…

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Daniel Bustamante Profile picture
27 Aug
The worst way to learn how to build a business: paying $50K+ for an MBA.

The 2nd worst way: starting your *own* thing.

THREAD: The safest, fastest way to learn how to build a business 🧵
For the record: I don't have an MBA.

I'm a college dropout.

But I do have some close friends who paid absurd amounts of $ to get their fancy MBAs.

Wanna know what they learned?

How to run *other people's* businesses.
A little story...

I've been trying to build my own thing for a while.

I've tried a lot of things:

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And last year I learned about the Creator Economy.
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Daniel Bustamante Profile picture
25 Aug
Every online writer's dilemma:

Writing for vs Writing for
your audience yourself

Here are 7 mental models to help you find the balance, grow & enjoy the process 🧵
1/ Only write about things you're completely obsessed about.

Online writing is an endurance sport.

And forcing yourself to write interesting shit is not sustainable.

So the only way to keep at it over a long period is to write about things you're genuinely interested in.
2/ Write selfishly. Then, make it all about the reader.

The best writing is the product of a paradoxical mix:

Self-indulgent curiosity & empathetic packaging.

Go down your favorite rabbit holes to find ideas.

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Daniel Bustamante Profile picture
25 Aug
A year ago, I was:

• Gaining weight
• Struggling to make $$
• Struggling to create every day

Then, I did 75 Hard & everything changed.

Here's the story 🧵
75 Hard is a mental toughness challenge.

For 75 days straight, you must:

• Follow a diet
• Take a progress pic
• Drink a gallon of water
• Read 10 pages of a book
• Not have alcohol or cheat meals
• Do 2 45-min workouts (1 outdoors)

It’s hard AF.

But that’s the point.
After completing the program, I was in great shape.

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This program had completely changed my mindset & the way I was living.

This new life philosophy boiled down to 5 core principles:
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Daniel Bustamante Profile picture
23 Aug
The reason why 99% of aspiring online writers fail to start:

Vague intentions & wishful thinking.

Here are 2 strategies from @JamesClear's Atomic Habits to help you stop procrastinating & finally start writing online:
To start building an online writing habit, you must cut out all the vague, wishful thinking.

And replace that with an actionable, specific plan.

Your plan needs to make it *obvious* when, where & how often you're going write.

Here's how you do it:
Strategy #1: Implementation Intention

In 2001, a group of British researchers did an experiment.

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Daniel Bustamante Profile picture
17 Aug
Every online writer struggles to:

• Generate ideas consistently
• Turn ideas into interesting content
• Get people to actually read their work

Until they learn these 3 game-changing frameworks & create their own Endless Idea Generator.

I wish I knew this sooner 👇🏼
Framework #1: Your 3 Content Buckets

Before you start generating ideas, you need to choose your writing topics.

But instead of trying to "find" your niche, you're going to create your own Content Buckets.

And use them as your starting point.

Here's how:
Pick 3 subjects you're interested in.

Then, adapt each subject to these 3 different types of audiences:

• General Audience
• Niche Audience
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Let's do an example.
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Daniel Bustamante Profile picture
10 Aug
Cold emailing is the easiest way to:

• Get your dream job
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But how do you write cold emails that actually work?

Here’s the framework @ShaanVP teaches in his Power Writing course:
Little reminder before we dive into the framework:

Important people are busy.

They get a shit ton of email every day.

Every time you send a cold email, there are just 3 possible answers:

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Be short & optimize your ask for 1 or 3.
Shaan’s 5-step copywriting formula to write effective cold emails:

1. Attention
2. Personal touch
3. Benefits
4. Credibility
5. Simple ask

Let's break down each step:
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