The worst way to learn how to build a business: paying $50K+ for an MBA.

The 2nd worst way: starting your *own* thing.

THREAD: The safest, fastest way to learn how to build a business 🧵
For the record: I don't have an MBA.

I'm a college dropout.

But I do have some close friends who paid absurd amounts of $ to get their fancy MBAs.

Wanna know what they learned?

How to run *other people's* businesses.
A little story...

I've been trying to build my own thing for a while.

I've tried a lot of things:

• Writing ebooks
• Learning to code
• Selling orchids on eBay
• Being a fitness influencer
• Buying & reselling crypto

And last year I learned about the Creator Economy.
I started following some of Twitter's top creators.

And what I found was astonishing.

These guys were making $100Ks while doing things they were genuinely interested in.

That was like my dream.

So after a few months following their journeys, I decided I wanted that.
I've always had a knack for writing.

So I chose to focus on that skill.

First, I built my own little WordPress site & started blogging.

A couple months later, I created a Substack & launched a newsletter.

This was all pretty exciting.
After a few months of writing consistently, I launched my 1st info-product.

In a month, it made me $750.

Not bad considering I had less than 1K Twitter followers at the time.

This was very empowering.

Now I wanted to build something bigger.
My next idea was to build a writing course.

I'd recently done a writing challenge called Ship 30 for 30 & thought the program had huge potential.

So I reached out to the founder @dickiebush telling him I'd love to get involved & help him grow Ship 30.

He was pretty receptive.
My initial idea was to somehow become Dickie's partner.

But soon, I learned he'd already partnered with @Nicolascole77.

So when he offered me to join the team as an employee (instead of his co-founder), I had second thoughts.

Again, I wanted to build my *own* thing.
After giving it some thought, I accepted his offer.

And you know what?

That turned out to be the best decision.

You see, I was incredibly naive about what I took to build a successful course business.

Had I tried to do that on my own (at that time), I'd have failed miserably.
Yes, maybe I'd have learned a couple things.

But let me tell you something: failure is overrated.

Why on earth should you learn by failing when you can work for someone else & GET PAID to learn?

That, my friend, is the safest, fastest way to learn how to build a business.
Working with @dickiebush & @Nicolascole77 for the past months has been a masterclass on:

• How to market products
• How to find & create demand
• How to operate & iterate quickly

And that's just the tip of the iceberg.
So instead of going to school...

Instead of watching YT videos...

Instead of starting your own thing right away...

Go & work as an apprentice for someone who's in the trenches building a badass business.

In 6 months, you'll be amazed by how much you've learned.
Btw, that doesn't mean you shouldn't have your own side projects.

You definitely should.

In fact, your side projects are going to be your resume for landing the apprenticeship.

They could even turn into a serious, profitable business at some point.
But if you wanna learn how to grow & operate a real business faster...

Without any risks (& potentially getting paid for it), do what I did.

I guarantee you won't regret it.
That's it!

If you enjoyed this thread, give me a follow @dbustac.

I write threads to help you get better at writing, creating leverage & building side hustles every week 🙌

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More from @dbustac

25 Aug
Every online writer's dilemma:

Writing for vs Writing for
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Here are 7 mental models to help you find the balance, grow & enjoy the process 🧵
1/ Only write about things you're completely obsessed about.

Online writing is an endurance sport.

And forcing yourself to write interesting shit is not sustainable.

So the only way to keep at it over a long period is to write about things you're genuinely interested in.
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The best writing is the product of a paradoxical mix:

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A year ago, I was:

• Gaining weight
• Struggling to make $$
• Struggling to create every day

Then, I did 75 Hard & everything changed.

Here's the story 🧵
75 Hard is a mental toughness challenge.

For 75 days straight, you must:

• Follow a diet
• Take a progress pic
• Drink a gallon of water
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• Not have alcohol or cheat meals
• Do 2 45-min workouts (1 outdoors)

It’s hard AF.

But that’s the point.
After completing the program, I was in great shape.

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The most significant change happened in my mind.

This program had completely changed my mindset & the way I was living.

This new life philosophy boiled down to 5 core principles:
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The little-known secret to viral content & rapid audience growth:

Writing for emotion.

Here’s how Twitter’s fastest-growing writers create content you can’t help but share 🧵
Twitter is arguably the easiest platform to build an audience on.

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Every time someone RTs your content, you're accessing a new audience of readers that can RT you again.

This is the perfect breeding ground for virality.
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Creating shareable content.

People only share stuff that touches them on an emotional level.

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The reason why 99% of aspiring online writers fail to start:

Vague intentions & wishful thinking.

Here are 2 strategies from @JamesClear's Atomic Habits to help you stop procrastinating & finally start writing online:
To start building an online writing habit, you must cut out all the vague, wishful thinking.

And replace that with an actionable, specific plan.

Your plan needs to make it *obvious* when, where & how often you're going write.

Here's how you do it:
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In 2001, a group of British researchers did an experiment.

They were trying to help a group of 238 people build better exercise habits.

They split them in 3 groups.
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17 Aug
Every online writer struggles to:

• Generate ideas consistently
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I wish I knew this sooner 👇🏼
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Before you start generating ideas, you need to choose your writing topics.

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Here's how:
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Cold emailing is the easiest way to:

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• Get funding for your startup
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But how do you write cold emails that actually work?

Here’s the framework @ShaanVP teaches in his Power Writing course:
Little reminder before we dive into the framework:

Important people are busy.

They get a shit ton of email every day.

Every time you send a cold email, there are just 3 possible answers:

1. Yes
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Be short & optimize your ask for 1 or 3.
Shaan’s 5-step copywriting formula to write effective cold emails:

1. Attention
2. Personal touch
3. Benefits
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