Business is solving problem at minimum risk.

Anything in business has risks.

πŸ‘‰ Marketing
πŸ‘‰ Ads
πŸ‘‰ Hiring
πŸ‘‰ System
πŸ‘‰ Branding
πŸ‘‰ Operation
πŸ‘‰ Logistics
πŸ‘‰ Process

Thread
πŸ”½πŸ”½πŸ”½
1. Every business must take risks. Without risk, it's not a business,
it's a scam.

⬇️ Risk, ⬇️ Reward.

⬆️ Risk, ⬆️ Reward.
2. Spending

Big budget for Branding.
If you succeed, you get multifold return. If you fail, you loss all your money.

Small budget for Ads.
If it works, you earn a little. If it doesn't, it wont hurt you.
3. Scaling

Start small. Make it efficient. Then invest.

E.g. Hiring 1 person. Test it out. Add SOP. Add equipments. Then hire 2++.

Ads. Try RM100. Experiment. If it works, x10.
4. Taking Risks.

Involves multi level decision making. Decision making can only be improved with knowledge and experience.

Therefore, learn (read) and fail often.

That's the quickest way to be good at decision making.
5. Assumptions.

While making decisions, we may be biased to our preference.

e.g. I prefer black over white. Therefore, every one likes black.
❌ Wrong assumptions.

Don't assume, always ask.
6. Act on Evidence.

No data? Test out your idea. Throw into the public. Validate.

Had I not get any response, I wouldn't be teaching SEO.
7. Welcome Risks

Finally, when you have money, act like you have money.

When you have RM200k. Behave like you have it. Don't waste your time finding the cheapest cost with huge ROI. Its no longer valid to you.

Accept the second part of "Law of Diminishing Return".
Business takes on Risks.
Your job is to find High Reward at Minimal Risk.

Be ready to learn and fail
and learn and fail
and learn and fail
and learn.

Never stop learning.

Any thoughts? Quote RT please.

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More from @edwinmasripan

16 Sep
SEO - Is it worth the hassle?

I'm sure you have asked this before. I asked myself so many times.

Is 2 hours daily working on SEO worth it?

Check out yourself siteux.co/seo-roi-calcul… Image
What you'll figure out ...

⚑️ How much you'll spend on Google ads if you don't do SEO
⚑️ How much potential traffic you can bring.
⚑️ Expected revenue
⚑️ Expected ROI
⚑️ Expected nett profit
⚑️ Customers to handle etc. Image
Here's what you need to do,

1. Adjust the numbers based on your findings (using SEO tools or Google Keyword Planner)

2. Enter your data (roughly)

3. Don't hit Submit (because there's none). JK. It'll automatically tabulate all the data for you.

Good enough to decide ... Image
Read 4 tweets
16 Sep
Signs of Good Company.

1. Listen to customer
1. Admit their mistake
2. Implement change

And so CEO of @Delyva_MY called me after my lengthy rant yesterday.

Here are some key points.
(thread) Image
1. Change in Policy - Credit will Never Expire.

The initial goal was to get customers to finish the credit quickly, which translates to more revenue.

However, introducing the 'stick' without carrots is harmful. Instead, teach customers to sell recurring.

⬆️ Sales = ⬆️ Delivery
2. Refund is Subject to Change.

I was made to understand that it deters abuse in the credit card point system. (ie Top-up and withdraw, collect points.)

While the abuse may be by a few, the majority uses the platform diligently.

Refund will be, case to case basis.
Read 6 tweets
15 Sep
"Berapa banyak duit nak bakar kt ads untuk dapatkan jualan sebanyak X?"

Kita guna Reverse Funnel.

RF akan bantu anda dapatkan ...
⚑️ Expected ROAS
⚑️ Ads Impression
⚑️ Click to Website
⚑️ Become leads
⚑️ Become buyer
⚑️ $ ads spend

siteux.co/reverse-funnel…
Asalnya nak buat di JsFiddle je.

In the end buat full version kt website.

Click link pertama.

TestΒ² tukar variable. Screenshot dan jadikan part of your exploratory funnel.

Salah takpe, boleh adjust.

By the way, best viewed on desktop. Mobile not ready.
Read 4 tweets
15 Sep
The Dark Side of @Delyva_MY .

Topup RM 20. Pakai RM 7.9 x 2(max). Balance RM4.20.

Balance non refundable. Cukup setahun, RM4.20 dia telan. 1,000 orang, RM4.2k.

Dah kes saya, ada baki RM 28.60. Saya bukan peniaga. Cuma malas nak tulis tangan nak pos barang.
Ya. Credit expired. Burn RM28.6

Point of argument.
❌ Service not rendered
❌ No postage

Jadi kita dapatkan kepastian daripada mereka.
"Kenapa credit boleh expired?"
"Ke mana pergi duit credit tu?"
Saya tanya kenapa, dia jawap ...

Sebab ada dalam terms.
Read 9 tweets
14 Sep
SEO for New Website?

Website baru tiada authority. Kebiasaannya mengambil masa 2-3 bulan sebelum nampak hasil.

Harap bersabar. Tapi ada langkah2 kita boleh ambil untuk cepatkan ranking.
Before we go into the steps, let's look at a bigger picture.

Expectation:

⚑️SEO is Long Term. Meaning memang takkan happen over night.

⚑️ SEO is Free Traffic, but not Free Effort. In fact ambil masa dan tenaga sangat banyak.
1. Connect to Google Search Console.

Ini benda basic first sekali kena buat.
⚑️ Validate di GSC
⚑️ Submit sitemap
⚑️ Request for Indexing

Read 10 tweets
13 Sep
Without traffic, your funnel is dead.

How do you get traffic?

(Thread)
1. SEM - Google ads.

The quickest way to test is Google ads. Search ads help you to find intent.

It might take a week (sometimes 2) to experiment.
2. Facebook Pixel.

Be sure to fire pixel every time people land on your website.

With FB Pixel, create a lookalike audience <5%.

Create 3-4 ads. Run it. Experiment again.
Read 6 tweets

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