Thread by @TheProductfolks

Gamification has become somewhat of a buzzword in recent years, and product managers/designers are eager to incorporate it into modern products⭐

But how does gamification really fit into product design? 🧐

Gamification is the usage of game mechanics or elements in a non-gaming context such as digital products, services, or brands by adding a gaming edge to it. ⚽

Did you ever think about why those silly little phone games turn into hours of non-stop gameplay? 💭

Games are designed to attract and build a natural stickiness in human beings. The happiness, curiosity, and excitement which they trigger in turn can help with:
👉Better engagement
👉Loyalty
👉Higher retention rate.

Some of the common game-like elements are:

🎯 Stamps/Badges/Rewards
🎯Credit Score
🎯CashBack and In-app currency
🎯Ranks and progress bars
🎯 Loyalty programs

Which are some of the apps which have gamification embedded in their product?

✨Productivity apps like Todoist have "Productivity Score" and you get rewarded with karma points for completing every task

✨ Financial apps like CRED gives "coins" whenever you pay your bills

✨ Learning apps like Duolingo has rewards every time you complete a level

✨ Fitness apps like Strava/FitBit focus more on consistency and reward you for the same

Hope you liked this thread by @Rajan_cing. In case you want us to cover any similar topic let us know 👇