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Ditto Insurance

31 Aug, 9 tweets, 2 min read

How Ping An became the world's largest insurer.

A thread🧵 (1/8)

How far would a brand go to make sure that customers are always engaged?

That’s Ping An – the world's biggest insurer, at least when measured by its total assets. (2/8)

At first look, they have invested in sectors and technologies that have nothing to do with insurance but on second look, they have everything to do with insurance. (3/8)

What has worked for this Chinese mega-giant is that they believe in being involved with their customer pool at all times. (4/8)

From their healthcare app, Good Doctor (China's largest medical mobile app) to their wealth advisory, Lufax, the sheer number of services on offer allows Ping An to give customers a taste of their offering, eventually targeting them for the sale of insurance products. (5/8)

Thus, Ping An has perfected the art of cross-selling - selling customers more products from their ecosystem without incurring the cost of acquiring them.

Like how Microsoft Edge has an 8% market share because it’s the default browser & you can’t uninstall it from Windows. (6/8)

Ping An believes in satisfying customers first before they even offer their paid services. This backed by their technological prowess has allowed them to carve a niche in a competitive market that only they can service.

Let us know your thoughts. (7/8)

Also, Ditto helps you select the most suitable health and life insurance policies for you and your loved ones. So make sure you drop all your insurance queries to us on WhatsApp- bit.ly/3eIrQy6 (8/8)

Sources:
~Ping An’s hedge against future risks- ft
~Ping An insurance- Fortune
~How Ping An, an insurer, became a fintech super-app- The Economist
~Cross Selling at Ping An- The Digital Insurer

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