I stopped reading business books a while ago, I'm reading history and biographies instead.

Here's 43 biographies that'll teach you way more than the concepts and strategies you're reading about right now.

The 3rd one is probably my favorite.

THREAD:
When I first mentioned this a few weeks ago and asked for recos, I got more than 120 from you guys. My VA pulled them all into a spreadsheet and we started organizing.

I've excluded some modern bios for lameness, and I've got a follow up thread tomorrow for straight up history.
The Tycoons

How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy
amazon.com/dp/B00R1USYR8/…
The Innovators

How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution
amazon.com/dp/B00M9KICAY/…
The Fish That Ate the Whale

The Life and Times of America's Banana King
amazon.com/Fish-That-Ate-…
The Power Broker

Robert Moses and the Fall of New York
amazon.com/Power-Broker-R…
King of Capital

The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and Blackstone
amazon.com/King-Capital-R…
The Box

How the Shipping Container Made the World Smaller and the World Economy Bigger
amazon.com/Box-Shipping-C…
Sam Walton

Made in America
amazon.com/Sam-Walton-Mad…
Titan

The Life of John D. Rockefeller, Sr
amazon.com/Titan-Life-Joh…
Grinding It Out

The Making of McDonald's
amazon.com/Grinding-Out-M…
Cable Cowboy

John Malone and the Rise of the Modern Cable Business
amazon.com/Cable-Cowboy-M…
The Ride of a Lifetime

Lessons Learned from 15 Years as CEO of the Walt Disney Company
amazon.com/Ride-Lifetime-…
My Forty Years with Ford
amazon.com/Forty-Years-Gr…
The Chief

The Life of William Randolph Hearst
amazon.com/Chief-Life-Wil…
The History of the Standard Oil Company
amazon.com/History-Standa…

The First Tycoon

The Epic Life of Cornelius Vanderbilt
amazon.com/First-Tycoon-T…
Mellon

An American Life
amazon.com/Mellon-David-C…
Boom Copper

The Story Of The First U.S. Mining Boom
amazon.com/Boom-Copper-St…
The Last Days of Night
amazon.com/Last-Days-Nigh…
The Snowball

Warren Buffett and the Business of Life
amazon.com/Snowball-Warre…
Tap Dancing to Work

Warren Buffett on Practically Everything, 1966-2013
amazon.com/Tap-Dancing-Wo…
The House of Morgan

An American Banking Dynasty and the Rise of Modern Finance
amazon.com/House-Morgan-A…
The Mormon Way of Doing Business

How Nine Western Boys Reached the Top of Corporate America
amazon.com/Mormon-Way-Doi…
Baruch

My Own Story
amazon.com/Baruch-My-Own-…

Americana

A 400-Year History of American Capitalism
amazon.com/Americana-400-…
The Man Who Solved the Market

How Jim Simons Launched the Quant Revolution
amazon.com/Man-Who-Solved…
Benjamin Franklin

An American Life
amazon.com/Benjamin-Frank…
The Prize

The Epic Quest for Oil, Money & Power
amazon.com/Prize-Epic-Que…
The Last Man Who Knew Everything

Thomas Young, The Anonymous Polymath Who Proved Newton Wrong, Explained How We See, Cured the Sick, and Deciphered the Rosetta Stone, Among Other Feats of Genius
amazon.com/Last-Man-Who-K…
American Prometheus

The Triumph and Tragedy of J. Robert Oppenheimer

amazon.com/American-Prome…
Start-up Nation

The Story of Israel's Economic Miracle
amazon.com/Start-up-Natio…
Flash Boys

A Wall Street Revolt
amazon.com/Flash-Boys-Wal…
UNIX

A History and a Memoir
amazon.com/UNIX-History-M…
Total Recall

My Unbelievably True Life Story
amazon.com/Total-Recall-E…
To Pixar and Beyond

My Unlikely Journey with Steve Jobs to Make Entertainment History
amazon.com/Pixar-Beyond-U…
Not Dead Yet

The Memoir
amazon.com/Not-Dead-Yet-P…
Walt Disney

The Triumph of the American Imagination
amazon.com/Walt-Disney-Ne…
The Anarchy

The Relentless Rise of the East India Company
amazon.com/Anarchy-Compan…
Wall Street

A History
amazon.com/Wall-Street-Ch…
Who Is Michael Ovitz?

The Rise and Fall (and Rise) of the Most Powerful Man in Hollywood
amazon.com/Who-Michael-Ov…
Powerhouse

The Untold Story of Hollywood's Creative Artists Agency
amazon.com/Powerhouse-Unt…
They Call Me Supermensch

A Backstage Pass to the Amazing Worlds of Film, Food, and Rock'n'Roll
amazon.com/They-Call-Supe…
Barbarians at the Gate

The Fall of RJR Nabisco
amazon.com/Barbarians-Gat…
The Gambler

How Penniless Dropout Kirk Kerkorian Became the Greatest Deal Maker in Capitalist History
amazon.com/Gambler-Pennil…
If you made it here, congrats, that was a hell of a list.

Don't worry, I haven't read em all.

Tomorrow (Sunday) I'm going to drop a thread of my favorite history books from that list of recos - let's get a little beyond Sapiens eh?
My name is Colin. I'm a serial entrepreneur and after these book lists, I'll get back to writing about building cannabis brands and businesses. That's all I do everyday.

Gimme a follow: @landforce

Builders build!
Just dropped the follow up thread here

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More from @landforce

5 Sep
We've all read Sapiens, right?

If you want to dive deeper and learn more about history, here's a list of 29 incredible books about the past. The first one is required reading IMO.

Big history guy over here!

THREAD:
Make sure you make it to the end of this list.

You'll find a link to yesterday's thread of 43 biographies to make your reading queue even more overwhelming. 🙃

You'll also find a little more about me for better or for worse!

Anyway, let's go-
The Lessons of History

A journey through history, exploring the possibilities and limitations of humanity over time
amazon.com/Lessons-Histor…
Read 34 tweets
16 Aug
Today we announced we're acquiring one of the largest dispensaries in California.

It serves more than 1,000 people/day… from a single store. We expect more than $60M in 2022 revenue from the deal.

Let me tell you about it:
@landforce We're acquiring People's First Choice, known by most as People's.

This is one of the most prominent stores in California, with tons of visibility from the Costa Mesa freeway and quick access from the off ramp.

The store goes under management 9/1 then it's game time.
@landforce The deal includes 2 more licenses and 2 more sites.

The licenses are in Downtown LA and Riverside, with equally as prominent visibility. Target open dates:

LA - Jan 2022
Riverside - March 2022
Read 8 tweets
11 Aug
Can anyone convince me that starting and running a small business isn’t orders of magnitude more useful than getting an MBA?
Quick update:

No, no one can

However, lots of people do want to tell me they are not bad and are actually good

Touché
Read 4 tweets
4 Aug
When I first needed custom packaging for a brand I searched "cigar tube" on Alibaba and emailed the first factory I found. Today we import 40ft containers from that same factory.

Lorreta has saved us 7 figures, easy.

Here’s how you can do the same:
Whether you have a farmers market side hustle or a booming DTC brand, your packaging is probably low hanging fruit for:

- Lowering cost of goods
- Elevating brand

Let me give you some context:

Left is domestic, $.23/piece
Right is China, a fraction of that.. landed!
You can do ok with a stateside factory or broker.

Many use sites like Packlane that are huge in the DTC space.

Super limited options at crazy insane prices - but low MOQ. Great for an MVP, but otherwise 🤮

See below

Instead of $1.08, we'll get this 2"x6" for >$.20 in China.
Read 19 tweets
30 Jul
Last week I asked you guys if you had any product ideas…

I'm gonna take the most liked response and show you how to build it.

Right now:
When I put out this call, I was thinking anything... consumer goods, software, service, whatever. Builders build.

@Taylor_ddd dropped this off and got a bunch of likes.

SaaS gang! Software as a Service

@hey_jorhey pointed out this is a feature on Postable, which makes me like this more.

If someone else is doing it, that means there's a market. You just need an angle.

That's on you though, I'm just gonna show you how to build it.
Read 19 tweets
22 Jul
It takes 17 minutes to get from my house to the short term parking at PDX

Level 4, west side (C/D terminal)

+/- 5 min for stoplights and traffic
Takes 2 more minutes to get to TSA precheck for C and D terminal

+/- 3 min for line
Once through security, 7 min to get to the deepest C gate

(I usually fly Alaska)
Read 5 tweets

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