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Colin Landforce 🔌 Profile picture
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5 Sep, 34 tweets, 9 min read
We've all read Sapiens, right?

If you want to dive deeper and learn more about history, here's a list of 29 incredible books about the past. The first one is required reading IMO.

Big history guy over here!

THREAD:
Make sure you make it to the end of this list.

You'll find a link to yesterday's thread of 43 biographies to make your reading queue even more overwhelming. 🙃

You'll also find a little more about me for better or for worse!

Anyway, let's go-
The Lessons of History

A journey through history, exploring the possibilities and limitations of humanity over time
amazon.com/Lessons-Histor…
Sapiens

A Brief History of Humankind

(If you haven't read it, this is more broad strokes before we get into some deep dives)
amazon.com/Sapiens-Yuval-…
Over The Edge of The World

Magellan's Terrifying Circumnavigation of the Globe
amazon.com/Over-Edge-Worl…
The Verge

Reformation, Renaissance, and Forty Years that Shook the World
amazon.com/Verge-Reformat…
The Woman Who Would Be King

Hatshepsut's Rise to Power in Ancient Egypt
amazon.com/The-Woman-Who-…
Alexander the Great

Tough, resolute, fearless, Alexander was a born warrior and ruler of passionate ambition who understood the intense adventure of conquest and of the unknown
amazon.com/Alexander-Grea…
African Samarai

The remarkable life of history’s first foreign-born samurai and his astonishing journey from Northeast Africa to the heights of Japanese society.
amazon.com/African-Samura…
Sugar : The World Corrupted

From Slavery to Obesity
amazon.com/Sugar-World-Co…
Undaunted Courage

Meriwether Lewis, Thomas Jefferson, and the Opening of the American West
amazon.com/Undaunted-Cour…
Empire of the Summer Moon

Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History
amazon.com/Empire-of-Summ…
Cyropaedia

The Education of Cyrus
amazon.com/Cyropaedia-Edu…
Lost Victories

The War Memoirs of Hitler's Most Brilliant General
amazon.com/Lost-Victories…
Genghis Khan and the Making of the Modern World

The Mongol army led by Genghis Khan subjugated more lands and people in twenty-five years than the Romans did in four hundred.
amazon.com/Genghis-Khan-M…
The Swerve

How the World Became Modern
amazon.com/Swerve-How-Wor…
The Lost History of Christianity

The Thousand-Year Golden Age of the Church in the Middle East, Africa, and Asia--and How It Died
amazon.com/Lost-History-C…
The Story of Civilization (4 book series)

The Story of Civilization reflects a new emphasis in presenting the history of the world as a thrilling and compelling narrative.
amazon.com/gp/product/B08…
Caesar

Life of a Colossus
amazon.com/Caesar-Life-Co…
The Last Kings of Shanghai

The Rival Jewish Dynasties That Helped Create Modern China
amazon.com/Last-Kings-Sha…
The Rise and Fall of the Third Reich

A History of Nazi Germany
amazon.com/Rise-Fall-Thir…
SPQR

A History of Ancient Rome
amazon.com/SPQR-History-A…
Collapse

How Societies Choose to Fail or Succeed
amazon.com/Collapse-Socie…
Catherine the Great

Portrait of a Woman
amazon.com/Catherine-Grea…
The British Are Coming

The War for America, Lexington to Princeton, 1775-1777
amazon.com/British-Are-Co…
1776

America and Britain at War
amazon.com/1776-David-McC…
Memoirs of Hadrian

FSG Classics
amazon.com/Memoirs-Hadria…
Leonardo da Vinci

Biography of Leonardo da Vinci
amazon.com/Leonardo-Vinci…
The Ascent of Money

A Financial History of the World
amazon.com/Ascent-Money-F…
The Invention of Nature

Alexander von Humboldt's New World
amazon.com/Invention-Natu…
Cleopatra

A Life
amazon.com/Cleopatra-Life…
1491

New Revelations of the Americas Before Columbus
amazon.com/1491-Second-Re…
Whew! That's the list.

My name is Colin. I'm a serial entrepreneur and CTO of a publicly traded cannabis company. I tweet about building brands, business, and learning things... like history!

Gimme a follow > @landforce < and check my pinned thread for more about me.
ICYMI, here's yesterdays thread of some amazing biographies:

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More from @landforce

Colin Landforce 🔌 Profile picture
4 Sep
I stopped reading business books a while ago, I'm reading history and biographies instead.

Here's 43 biographies that'll teach you way more than the concepts and strategies you're reading about right now.

The 3rd one is probably my favorite.

THREAD:
When I first mentioned this a few weeks ago and asked for recos, I got more than 120 from you guys. My VA pulled them all into a spreadsheet and we started organizing.

I've excluded some modern bios for lameness, and I've got a follow up thread tomorrow for straight up history.
The Tycoons

How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy
amazon.com/dp/B00R1USYR8/…
Read 47 tweets
Colin Landforce 🔌 Profile picture
16 Aug
Today we announced we're acquiring one of the largest dispensaries in California.

It serves more than 1,000 people/day… from a single store. We expect more than $60M in 2022 revenue from the deal.

Let me tell you about it:
@landforce We're acquiring People's First Choice, known by most as People's.

This is one of the most prominent stores in California, with tons of visibility from the Costa Mesa freeway and quick access from the off ramp.

The store goes under management 9/1 then it's game time.
@landforce The deal includes 2 more licenses and 2 more sites.

The licenses are in Downtown LA and Riverside, with equally as prominent visibility. Target open dates:

LA - Jan 2022
Riverside - March 2022
Read 8 tweets
Colin Landforce 🔌 Profile picture
11 Aug
Can anyone convince me that starting and running a small business isn’t orders of magnitude more useful than getting an MBA?
🗣🗣
Quick update:

No, no one can

However, lots of people do want to tell me they are not bad and are actually good

Touché
Read 4 tweets
Colin Landforce 🔌 Profile picture
4 Aug
When I first needed custom packaging for a brand I searched "cigar tube" on Alibaba and emailed the first factory I found. Today we import 40ft containers from that same factory.

Lorreta has saved us 7 figures, easy.

Here’s how you can do the same:
Whether you have a farmers market side hustle or a booming DTC brand, your packaging is probably low hanging fruit for:

- Lowering cost of goods
- Elevating brand

Let me give you some context:

Left is domestic, $.23/piece
Right is China, a fraction of that.. landed!
You can do ok with a stateside factory or broker.

Many use sites like Packlane that are huge in the DTC space.

Super limited options at crazy insane prices - but low MOQ. Great for an MVP, but otherwise 🤮

See below

Instead of $1.08, we'll get this 2"x6" for >$.20 in China.
Read 19 tweets
Colin Landforce 🔌 Profile picture
30 Jul
Last week I asked you guys if you had any product ideas…

I'm gonna take the most liked response and show you how to build it.

Right now:
When I put out this call, I was thinking anything... consumer goods, software, service, whatever. Builders build.

@Taylor_ddd dropped this off and got a bunch of likes.

SaaS gang! Software as a Service

@hey_jorhey pointed out this is a feature on Postable, which makes me like this more.

If someone else is doing it, that means there's a market. You just need an angle.

That's on you though, I'm just gonna show you how to build it.
Read 19 tweets
Colin Landforce 🔌 Profile picture
22 Jul
It takes 17 minutes to get from my house to the short term parking at PDX

Level 4, west side (C/D terminal)

+/- 5 min for stoplights and traffic
Takes 2 more minutes to get to TSA precheck for C and D terminal

+/- 3 min for line
Once through security, 7 min to get to the deepest C gate

(I usually fly Alaska)
Read 5 tweets

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