If you took the top 1% of people from 4 different industries, you'll find they all have one thing in common
They're Masterful Storytellers.
Here are 5 Neurological reasons why storytelling is the number one skill you can learn, regardless of your job or career
**THREAD**
They're Masterful Storytellers.
Here are 5 Neurological reasons why storytelling is the number one skill you can learn, regardless of your job or career
**THREAD**
1) (MRI) Brain scans show that stories activate more parts of your brain than facts and figures
You literally use more of your brain when you listen to a story vs reading a list of facts and figures.
Stories give you a richer neural experience which means you...
You literally use more of your brain when you listen to a story vs reading a list of facts and figures.
Stories give you a richer neural experience which means you...
enjoy the experience more, you comprehend the information at a deeper level and therefore you'll retain it longer.
This is why we forget 90% of what we learned at school because schools mostly teach you lessons through rote memory rather than through stories.
This is why we forget 90% of what we learned at school because schools mostly teach you lessons through rote memory rather than through stories.
2) Stories trigger the release of oxytocin in your brain
Oxytocin is commonly referred to as the "love hormone" because it's what causes you to feel "warn and fuzzy" on the inside.
This is why when you listen to a character story, you can't help but feel deeply...
Oxytocin is commonly referred to as the "love hormone" because it's what causes you to feel "warn and fuzzy" on the inside.
This is why when you listen to a character story, you can't help but feel deeply...
for that character even if you don't know him or her in real life.
Just by listening to a person's story causes oxytocin to be released in your brain.
If oxytocin is released, then it's more likely people will trust the situation and the storyteller and more likely...
Just by listening to a person's story causes oxytocin to be released in your brain.
If oxytocin is released, then it's more likely people will trust the situation and the storyteller and more likely...
that they will take whatever action the storyteller asks them to take.
Think about how this neurological effect applies to brands you love, politicians you follow, gurus you look up to etc.
This leads me to reason # 3 why stories are incredibly powerful...
Think about how this neurological effect applies to brands you love, politicians you follow, gurus you look up to etc.
This leads me to reason # 3 why stories are incredibly powerful...
3) Stories trigger an effect known as "neural coupling"
How many times have you thrown your hands up in frustration because you failed to persuade a friend/family member or co-worker to change their mind?
We all know how frustrating this can be but it's because we failed to...
How many times have you thrown your hands up in frustration because you failed to persuade a friend/family member or co-worker to change their mind?
We all know how frustrating this can be but it's because we failed to...
incorporate story telling techniques into our persuasive efforts.
To make matters worse, when we fail to persuade our instinct is to start barking orders which makes the other person more defensive and resentful of your efforts.
Stories are the most effective way to persuade...
To make matters worse, when we fail to persuade our instinct is to start barking orders which makes the other person more defensive and resentful of your efforts.
Stories are the most effective way to persuade...
because the listener is far more likely to retain the information when it is codified in the form of a story.
Why?
Research shows that as a story unfolds, your brain waves start to synchronize with those of the storyteller 🤯
This effect is known as "neural coupling".
Why?
Research shows that as a story unfolds, your brain waves start to synchronize with those of the storyteller 🤯
This effect is known as "neural coupling".
4) Stories improve your ability to make predictions
When you read a list of facts and figures, your brain doesn't do any heavy lifting.
But when you read a book or a story, all the activities of your brain that's normally engaged in making predictions light up.
Your brain...
When you read a list of facts and figures, your brain doesn't do any heavy lifting.
But when you read a book or a story, all the activities of your brain that's normally engaged in making predictions light up.
Your brain...
networks that are involved in deciphering complex information, imagining, figuring out another person's motivations etc all activate.
In short, reading stories give you a more intense "brain workout" because stories force you to think outside the box and use your brain.
In short, reading stories give you a more intense "brain workout" because stories force you to think outside the box and use your brain.
5) Stories are the oldest and most proven form of sending information from one 🧠 to another 🧠
Humans have been telling stories for centuries.
Stories are a mechanism humans evolved to help us package useful information about who we are and how we survived.
By ignoring...
Humans have been telling stories for centuries.
Stories are a mechanism humans evolved to help us package useful information about who we are and how we survived.
By ignoring...
storytelling and leaving it out of your skill stack, you are saying no to the most powerful, proven and effective form of communication known to man.
Stories are effective at the dining table when you're trying to convince your 8 year old to eat her vegetables.
They're just...
Stories are effective at the dining table when you're trying to convince your 8 year old to eat her vegetables.
They're just...
as effective in the boardroom when you're trying to convince a group of investors to invest in your startup.
And they're just as effective in the hospital when a doctor is trying to convince a reluctant patient to try a new form of treatment.
If you want to be more...
And they're just as effective in the hospital when a doctor is trying to convince a reluctant patient to try a new form of treatment.
If you want to be more...
persuasive and more effective at your job and in your life?
Learn how to tell good stories.
Just as a picture paints a thousand words...
A good story can communicate a million facts.
One last thing before you leave.... 👇👇
Learn how to tell good stories.
Just as a picture paints a thousand words...
A good story can communicate a million facts.
One last thing before you leave.... 👇👇
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