Her: Idk I just really love helping people and being active!
You: What is it about being active that makes you so happy?
Her: It just makes me feel so good when I’m moving around
You: Ha, I’m the same way. Restless actually. I work from home but I’m finding ways to be active everyday including getting a home gym. I feel like if you’re not growing your dying, ya know?
Her: omg yes! I completely agree. What do you do for a living?
You: I’m in sales. We’re active as hell but not in the same way as Personal Trainers! So what else do you love to do?
Rinse and repeat.
Framework 2
You: I get the vibe you’re a personal trainer or work in the fitness industry. Am I right?
Her: Haha yes! How could you tell?
You: Well you ordered a chicken salad and you’re also in good shape - I can see the arm definition..
Plus earlier you said you loved being active everyday. Just some of the things I noticed
Her: That’s very perceptive of you! Yes i’m a personal trainer and I love it
You: What do you love most about it?
Her: Helping people
You: How come?
Her: Because when I was younger one of my family members didn’t take care of themselves and I saw firsthand what an unhealthy lifestyle can do to someone
You: Completely get it. Look how many people are overweight in the country, it’s crazy right?
Her: Yes it’s so sad to see!
You: In a world where food is so abundant, it’s the disciplined people who are most likely to stay healthy
Her: 100%
You: I know we just met but I can tell if we were to date you wouldn’t let me have a single Cheeseburger
Her: Haha! I’d let you have only one!
Rinse and repeat
• • •
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When @BowTiedOx is lifting weights, he’s not overly concerned with how he will look afterwards.
He’s focused on the process (progressive overload) and knows the outcome will take care of itself..
When @BowTiedOctopod is making a delicious meal, he’s not overly concerned with how it will come out. He’s more concerned with following his because he knows the outcome (tasty dish) will take care of itself..
When @BowTiedTetra is doing SEO he’s not overly concerned with how quick his content will rank, he’s focused on the right process of making sure the SEO is optimized and there’s backlinks, then the outcome will take care of itself..
Following the same routine, he spent the majority of the call explaining WHY his prospect should be using their tool.
Across from his desk, a young Chad in Training (CIT) was giving a demo.
But he sounded completely different..
Instead of spending the majority of the time explaining WHY the prospect should use their tool, CIT focused his energy on HOW the prospect will use the tool to accomplish their goals.
Let’s dive in deeper to see WHAT was actually said:
Young Man: We have better automation than everyone else in the market and tons of integrations into your existing tools
CIT: LOOK HOW easy it is to automate your current workflows *as he’s showing the product* This is HOW you guys are going to win. Since your job revolves..