On Outcome Independence:

When @BowTiedOx is lifting weights, he’s not overly concerned with how he will look afterwards.

He’s focused on the process (progressive overload) and knows the outcome will take care of itself..
When @BowTiedOctopod is making a delicious meal, he’s not overly concerned with how it will come out. He’s more concerned with following his because he knows the outcome (tasty dish) will take care of itself..
When @BowTiedTetra is doing SEO he’s not overly concerned with how quick his content will rank, he’s focused on the right process of making sure the SEO is optimized and there’s backlinks, then the outcome will take care of itself..
When a Chad Salesman is selling, he’s not overly concerned with closing this ONE deal.

He does his best and knows that if this deal doesn’t pan out, he can ALWAYS find another that will.

He focuses on the process and knows the outcome will take care of itself..
The takeaway is this:

Focus on what you CAN control, the process and your effort.

The rest will work itself out.

That’s how Luck is created.

• • •

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More from @BowTiedSalesGuy

14 Sep
A young man was walking through a garden.

The soil looked good and he wanted to grow a fruit tree.

So the young man went to the store to buy seeds.

He walks in and sees two packages:

1) Basic seeds
2) Premium seeds

He reaches for the Basic seeds and then hears..
a deep voice from behind the counter.

It was the store owner.

“I wouldn’t choose that one” said the store owner

“Why not? It’s half the cost of the Premium seeds” said the young man
“That is correct. However, the Basic seeds take significantly longer to bear fruit and the fruit isn’t as tasty.” said the store owner

He then walks towards the young man and says “The Premium seeds bear fruit in a fraction of the time and are rich in nutrients.”
Read 15 tweets
12 Sep
In my experience there are generally two *types* of salespeople:

1) Hunters
2) Specialists

Each with their own pros and cons 👇🏼
The Hunters

I suspect only a small % of salespeople are Hunters.

Hunters are entrepreneurial by nature and are “natural” salespeople.

They can sell anything to anybody and are gifted promoters.

Weaknesses: Can be prone to overselling and have lack of deep domain expertise
The Specialists

These are the majority of salespeople.

They usually work in one industry for years and rely on credentials, experience, and education to excel in their role.

They are usually more “consultative” in nature

Weaknesses: No killer instinct, can slow deals down
Read 4 tweets
11 Sep
A young man was giving his 3rd demo of the day.

Following the same routine, he spent the majority of the call explaining WHY his prospect should be using their tool.

Across from his desk, a young Chad in Training (CIT) was giving a demo.

But he sounded completely different..
Instead of spending the majority of the time explaining WHY the prospect should use their tool, CIT focused his energy on HOW the prospect will use the tool to accomplish their goals.

Let’s dive in deeper to see WHAT was actually said:
Young Man: We have better automation than everyone else in the market and tons of integrations into your existing tools

CIT: LOOK HOW easy it is to automate your current workflows *as he’s showing the product* This is HOW you guys are going to win. Since your job revolves..
Read 8 tweets
10 Sep
A couple frameworks to mix and use for persuasion:

Framework 1
1) 2-3 pointed questions
2) Mirror back a summary + your perspective
3) Repeat

Framework 2
1) Cold Read (Intriguing assumption)
2) 2-3 pointed questions
3) Mirror back + Statement
4) Repeat

Examples 👇🏼
Framework 1

Her: Yeah i’m a personal trainer

You: Cool! What got you into that direction?

Her: Idk I just really love helping people and being active!

You: What is it about being active that makes you so happy?

Her: It just makes me feel so good when I’m moving around
You: Ha, I’m the same way. Restless actually. I work from home but I’m finding ways to be active everyday including getting a home gym. I feel like if you’re not growing your dying, ya know?

Her: omg yes! I completely agree. What do you do for a living?
Read 8 tweets
10 Sep
There was a time where “info dumping” worked with prospects.

Companies were the gatekeepers of the information.

So all the info they provided prospects was of a high PERCEIVED value. Couldn’t find this info anywhere else.

But in today’s world? Nah

Sales has changed forever..
Prospects can find nearly any info they want with a few minutes on Google.

On top of that, they are being overloaded with info everyday.

What does that mean for you, anon?

It means the way you stand out is by being a Chad Salesman..
The only real communication a prospect gets with your brand is through salespeople.

Most salespeople are terrible so they rely on scripts and info dumping to win over prospects

But EVERYONE is doing that!
Read 4 tweets
10 Sep
I don’t advocate for “casual” sounding cold emails because it looks cool.

You have to understand - executives talk differently than salespeople.

High status executives don’t send long emails pitching (begging) prospects to check out their product..
They drop 1-2 lines and say something like:

“John - Jimmy recommended we get in touch about our new facial recognition software. LMK when free to chat.

- John”

The sheer amount of cold emails I get weekly shows me that salespeople are just completely lost. And more importantly
prospects are increasingly getting annoyed with these emails.

My inbox is spammed with dumb shit like “Did I get something wrong?” “Did you guys just raise money or are my analytics lying to me”

Or “Would you be interested in potentially learning more?”
Read 5 tweets

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