Thread by @BowTiedSalesGuy

A young man was walking through a garden.

The soil looked good and he wanted to grow a fruit tree.

So the young man went to the store to buy seeds.

He walks in and sees two packages:

1) Basic seeds
2) Premium seeds

He reaches for the Basic seeds and then hears..

a deep voice from behind the counter.

It was the store owner.

“I wouldn’t choose that one” said the store owner

“Why not? It’s half the cost of the Premium seeds” said the young man

“That is correct. However, the Basic seeds take significantly longer to bear fruit and the fruit isn’t as tasty.” said the store owner

He then walks towards the young man and says “The Premium seeds bear fruit in a fraction of the time and are rich in nutrients.”

“I know that you’re just trying to sell me something that’s more expensive. So i’m good. I’ll take the Basic seeds”

“As you wish” said the store owner

The Young Man returns home to his garden and begins planting the seeds.

*YEARS LATER*

The Young Man, now married with kids..

runs to try the fruit from the seeds he planted.

As he takes a big bite into the fruit, he was underwhelmed.

“Tastes a bit.. bland. Huh. I wonder why??” said the now Older man.

His kids rush to the garden to try the fruits. After they take a bite they spit it out..

“Ew daddy! these fruits are gross!” said his children

Confused, the Older man went back to the Seed shop.

As he walks in he sees the store owner wrapping up a sale of those Premium seeds.

When the customer leaves the older man says..

“Ok i’ll try the Premium seeds.”

“Wise choice” said the store owner with a friendly smile.

The Older man returns home and begins planting the Premium seeds with the help of his children.

*YEARS LATER*

“Dad! The fruits are ready. Come try it!” said one of the now teenagers..

The Older man, now even older, comes to the garden.

He sees the big and bright fruits hanging from the tree.

He takes his first bite..

“Wow. This is DELICIOUS!” exclaims the older man

“I know right Dad?! OMG i’m taking some to school today” said one of his children..

The Older man, pleased with the outcome, returned to the Seed shop to thank the store owner.

He walks in and sees the store owner. The Older man approaches the store owner with a huge smile.

“You were right! They came out delicious. What’s the secret??” said the Older man..

The store owner, smiling, says to the older man:

“The Basic seeds are pretty standard but they’re made from just one basic ingredient which will grow the fruit you seek..

Now the Premium seeds are completely different. They are infused with hard to find ingredients and enhanced with a proprietary mix of nutrients. Each seed is significantly more expensive and hard to develop compared to the Basic seed.”

“Oh I get it now!” said the Older man..

The store owner then says “That’s great you finally understood the difference. It’s a shame it took you so many years to learn why you should’ve went with the Premium seeds first. But, better late than never right?”

“Yeah I guess you’re right. Anyways, I came by so I can..

thank you in person.”

“Sure thing!” said the store owner

On his way out of the store the older man turns to the store owner and says, “Wait I didn’t catch your name?”

“I’m Chad” says the store owner

Takeaways

The Basic seeds are your conventional sales advice. It can yield SOME results but will take years to get any kind of traction.

Years for a mediocre result? No thanks..

The Premium seeds are expensive because it required a lot of work upfront to make. They are infused with ancillary topics to Sales like Game, Psychology, Persuasion, etc

But the front loading of this work is a “short cut” in the long run as you gain mastery & become efficient