I took this client's store from $0 to a $380k month last year with great margins.
Many things played into this, but honestly this one thing was the biggest factor 👇🏼
Many things played into this, but honestly this one thing was the biggest factor 👇🏼
Deploying organic looking ad creatives.
That’s the difference between many small brands that I see struggling to do profitable sales and brands that are kicking ass with paid ads.
This brand sells a simple product to a bit of an older demographic.
That’s the difference between many small brands that I see struggling to do profitable sales and brands that are kicking ass with paid ads.
This brand sells a simple product to a bit of an older demographic.
The ad creatives are literally simple videos showing the product being made, and videos showing the products all laid out before being shipped.
All photos and videos shot on an iPhone by someone who isn't photographer.
No background music. No text.
Why does this work?
All photos and videos shot on an iPhone by someone who isn't photographer.
No background music. No text.
Why does this work?
Well let’s say the customer is a 67 year old woman that lives on her own but plays bingo with her friends every other morning.
Who is she following on Facebook?
Probably her family members and 60+ year old bingo friends.
Who is she following on Facebook?
Probably her family members and 60+ year old bingo friends.
When she scrolls through Facebook she probably doesn’t normally see videos with fast paced music, cool transitions and text all over them.
She probably sees simple iPhone photos and videos that her family members and older friends share with each other.
She probably sees simple iPhone photos and videos that her family members and older friends share with each other.
So when a slow-paced iPhone video with no fancy effects, showing off a pretty product comes across her feed it doesn’t look out of place.
Think about the people you follow on IG.
Think about the people you follow on IG.
Are any of them regularly posting videos with a bunch of text over them, super fast transitions, and background music, like a lot of ecom brands are?
Probably not.
If they do have text on them it’s probably native Instagram story text.
Probably not.
If they do have text on them it’s probably native Instagram story text.
If they are sharing a video of a product, it’s probably a first person POV video from their phone showing the product and talking about it.
The goal of an ad on Facebook is to get attention, then get a click.
The goal of an ad on Facebook is to get attention, then get a click.
In this day and age we are all recognize ads immediately at a subconscious level and usually skip them right away.
How can a brand get past this?
Don't make your ad look like an ad.
Literally shoot it how you'd shoot a video showing a product to your friends on your phone.
How can a brand get past this?
Don't make your ad look like an ad.
Literally shoot it how you'd shoot a video showing a product to your friends on your phone.
I'd be willing to be that video would outperform a professionally produced video 9/10 times.
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