I don't know how it struck other people, but the word "homeland" entering American politics in late 2001 was my first real taste of American nativism, which would of course grow to dominate our politics in both parties. I'd never been uneasy before that about being foreign born.
https://twitter.com/SeamusHughes/status/1436691185121337350
There were other moments like this—the incredulity at watching people chant "USA! USA!" at the Republican National Convention in 2002, then at the DNC in 2016. The return of denaturalization. But it was "Homeland" (in a country where 15% are immigrants) that started it all.
Like, I'm sorry, but the actual homeland does not have such shitty ham.
In the 90's, campaigning as a "fifth-generation American" (completely routine even among progressives now) would have been correctly interpreted as a nativist dog whistle, and "America First" or Biden's "America First Lite" were slogans too tainted by fascism to consider using. 
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