How to sell air (information) on Twitter using copywriting...
>>> A Thread 🧵 <<<
>>> A Thread 🧵 <<<
There are many elements to selling online.
- Scarcity
- Proof
- Testimonials
- Hooks
- Stories
And a lot of others.
But there's one nobody is talking about...
And if you're not able to sell...
It's most likely this one is missing:
- Scarcity
- Proof
- Testimonials
- Hooks
- Stories
And a lot of others.
But there's one nobody is talking about...
And if you're not able to sell...
It's most likely this one is missing:
And it's "value".
“vALuE?” You say with disgust. “That’s NOT my problem.”
I know. I know.
But…
When you’re selling air… erm… I mean… “information”…
A person can get the same information on YouTube for free - generally speaking. Right?
So…
“vALuE?” You say with disgust. “That’s NOT my problem.”
I know. I know.
But…
When you’re selling air… erm… I mean… “information”…
A person can get the same information on YouTube for free - generally speaking. Right?
So…
If you didn’t build enough “value” to the information that you’re selling…
It virtually has no value.
Because you’re not selling a car.
A car has a value that the buyer can estimate based on manufacturer, years on the road etc…
But information? It has no value. And…
It virtually has no value.
Because you’re not selling a car.
A car has a value that the buyer can estimate based on manufacturer, years on the road etc…
But information? It has no value. And…
There are only three ways to build value.
1. Time.
2. Effort.
3. Money.
You either spent a lot of time learning how to do what you’re gonna teach…
Or you invested a lot of effort… or lastly - you spent a lot of money.
Here are examples:
1. Time.
2. Effort.
3. Money.
You either spent a lot of time learning how to do what you’re gonna teach…
Or you invested a lot of effort… or lastly - you spent a lot of money.
Here are examples:
Time - I spent 7 years learning how to write good copy
Effort - I went to the highest mountain to meet the only monk in the world who writes good copy
Money - I paid the monk from the previous bullshit example $7,000 to teach me the art of copywriting.
Before we finish…
Effort - I went to the highest mountain to meet the only monk in the world who writes good copy
Money - I paid the monk from the previous bullshit example $7,000 to teach me the art of copywriting.
Before we finish…
Last two important thoughts:
Thought #1: If you can combine the three - do so.
“I spent 7 years walking to the highest mountain where I met the monk who I paid $7,000 to teach me copywriting”
Thought #2: please try not to use bullshit value building.
Here’s why:
Thought #1: If you can combine the three - do so.
“I spent 7 years walking to the highest mountain where I met the monk who I paid $7,000 to teach me copywriting”
Thought #2: please try not to use bullshit value building.
Here’s why:
The more “extreme” your story sounds - the less believable it is. So…
Less believable value = less conversions.
Find the sweet spot. Build value without sounding like a liar.
Pro tip: use your real experience. You have a good story. Just learn how to write it.
Less believable value = less conversions.
Find the sweet spot. Build value without sounding like a liar.
Pro tip: use your real experience. You have a good story. Just learn how to write it.
I wish everyone who was trying to sell on Twitter would see this.
RT if you want them to see it.
I also wish all the beginner copywriters around here could charge A LOT to build such value-based sales pages for others.
If you're a newbie copywriter - don't RT.
Shhhh 🤫
RT if you want them to see it.
I also wish all the beginner copywriters around here could charge A LOT to build such value-based sales pages for others.
If you're a newbie copywriter - don't RT.
Shhhh 🤫
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