The number one MISTAKE Gumroad creators are guilty of…
Which could double their sales when fixed…
And it’s…
Drums…
The first button on their sales page.
Lemme tell you why.
>>> A Thread 🧵 <<<
Which could double their sales when fixed…
And it’s…
Drums…
The first button on their sales page.
Lemme tell you why.
>>> A Thread 🧵 <<<
Here are some numbers for you.
I am running cold traffic from FB ads.
Our checkout page conversion rate over all funnels is 40-60%.
People on Twitter posting their conversion rates being 2-10%.
How is that possible?!
Good question.
Get this:
I am running cold traffic from FB ads.
Our checkout page conversion rate over all funnels is 40-60%.
People on Twitter posting their conversion rates being 2-10%.
How is that possible?!
Good question.
Get this:
Having a button at the top of your page is almost like having an exit button there.
Pretty much same numbers.
But why do I say that?
In order to understand…
We need to understand this…
Pretty much same numbers.
But why do I say that?
In order to understand…
We need to understand this…
Good sales pages have only two options.
Option 1: Buy.
Option 2: Die.
Sorry for being dramatic.
But that’s all.
Either you buy or you leave the page.
That’s why you never see menus on sales pages…
(Except for SaaS and B2B but that’s a topic for another thread)…
So…
Option 1: Buy.
Option 2: Die.
Sorry for being dramatic.
But that’s all.
Either you buy or you leave the page.
That’s why you never see menus on sales pages…
(Except for SaaS and B2B but that’s a topic for another thread)…
So…
Imagine this:
A person clicks on a link.
Lands on a sales page.
It has an awesome hook…
He delightfully reads every single word on the page.
But there’s one problem with sales pages:
The reading on them is PASSIVE.
Meaning?
A person clicks on a link.
Lands on a sales page.
It has an awesome hook…
He delightfully reads every single word on the page.
But there’s one problem with sales pages:
The reading on them is PASSIVE.
Meaning?
Our built-in impatience (ADHD for some?) wants to do more than reading.
Want a good example?
Make your button swing. Or move in any way. You’ll see hundreds of %s increase of people clicking.
It draws their attention -> they click.
But…
Want a good example?
Make your button swing. Or move in any way. You’ll see hundreds of %s increase of people clicking.
It draws their attention -> they click.
But…
The same happens when a button is not moving.
It drives attention.
And is almost irresistible to click.
Especially…
If there’s curiosity behind the button.
For example?
If price is not written near it (or on it)…
Want another example?
It drives attention.
And is almost irresistible to click.
Especially…
If there’s curiosity behind the button.
For example?
If price is not written near it (or on it)…
Want another example?
If you don’t explain what happens after a person clicks on the button.
They just wanna click it.
It’s irresistible to them.
But what’s the problem with that? Why is it a conversion-killing mistake?
Well..
It’s simple…
They just wanna click it.
It’s irresistible to them.
But what’s the problem with that? Why is it a conversion-killing mistake?
Well..
It’s simple…
The reason you have copy on a sales page…
The reason a copywriter gets paid up to $50,000 (yes that’s a real number) for ONE sales page…
Is for it to be read.
Copy works.
Copy convinces.
Copy sells.
So if a person clicks on a button on the top of the page…
The reason a copywriter gets paid up to $50,000 (yes that’s a real number) for ONE sales page…
Is for it to be read.
Copy works.
Copy convinces.
Copy sells.
So if a person clicks on a button on the top of the page…
You didn’t get a chance to convince him.
Or to sell to him.
But it gets worse…
Not only that he understood right off the bat that you’re selling…
He also got the price BEFORE he got the value.
Listen. It’s this simple. Answer this:
Or to sell to him.
But it gets worse…
Not only that he understood right off the bat that you’re selling…
He also got the price BEFORE he got the value.
Listen. It’s this simple. Answer this:
I’m building a copywriting course for you to buy.
It’ll cost $497.
Do you buy?
If you answered no…
You’re sane. Good.
If you answered yes…
Please DM me 😅
Just kidding.
But you get the idea…
And now let’s try this…
It’ll cost $497.
Do you buy?
If you answered no…
You’re sane. Good.
If you answered yes…
Please DM me 😅
Just kidding.
But you get the idea…
And now let’s try this…
What if…
In my $497 course…
I would guarantee a client who pays you $1,000…
On me. Included in the course.
Would you buy now?
Maybe?
That’s because I had the chance to convince you. To sweeten the deal.
But…
In my $497 course…
I would guarantee a client who pays you $1,000…
On me. Included in the course.
Would you buy now?
Maybe?
That’s because I had the chance to convince you. To sweeten the deal.
But…
If you clicked on the top button…
I wouldn’t have the chance to do so.
See what I mean?
So here’s how the flow works:
A person lands on the page.
Sees a button.
Clicks it.
Gets to a checkout page.
Leaves.
How’s that different than just leaving the page?
I wouldn’t have the chance to do so.
See what I mean?
So here’s how the flow works:
A person lands on the page.
Sees a button.
Clicks it.
Gets to a checkout page.
Leaves.
How’s that different than just leaving the page?
Now.
You may argue…
“But if it’s warm traffic?”
Good question.
If it’s warm traffic… and they’re looking to buy…
They’ll find your god damn button if it’s somewhere in the middle or bottom of page!
But…
You may argue…
“But if it’s warm traffic?”
Good question.
If it’s warm traffic… and they’re looking to buy…
They’ll find your god damn button if it’s somewhere in the middle or bottom of page!
But…
It’s your job to make it easy to find.
Make it big.
Different colour than everything else on the page.
Make it move if you can.
And please.
Please…
Make it big.
Different colour than everything else on the page.
Make it move if you can.
And please.
Please…
Let’s help creators.
We’re not in a competition here.
There’s enough for everyone.
RT this for them to see and make more money.
They deserve it.
We’re not in a competition here.
There’s enough for everyone.
RT this for them to see and make more money.
They deserve it.
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