I enjoyed LulaRich but I wish it contextualized the company within the MLM system. LulaRoe's exploitative practices and misleading marketing aren't unique to them or attributable to the culture created by Deanne and Mark.
The problems are systemic, and there's a larger story to be told about how AmWay & the DeVos family paved the way to legalize pyramid schemes (listen to The Dream!).
And yes, Deanne & Mark's family is pretty juicy. But the documentary spends a disproportionate amount of time platforming the people who got rich off LulaRoe. I couldn't help but feel like someone could watch the first three episodes and still think joining was a good idea.
There's an acknowledgment that the economics don't add up. But you could also walk away thinking 'well if they hadn't put the leggings outside, there would be no problem.' No, the problem is it's a pyramid scheme that manipulates women into poisoning their social lives
What I'm saying is, I need ten more documentaries about this I will watch them all
Anyway, listen to season 1 of The Dream. stitcher.com/show/the-dream
I think with #LulaRich they really wanted to be like "this is a cult" because they know we love cult documentaries. But not everything is a cult, and cults aren't the only exploitative business model!
I also recommend checking out the half hour Vice doc (fuck Vice and their union busting, but this is from a few years ago)
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