I think the way to address the "top 1% of creators make all the money" problem is to:

1. Shift the focus from creator to community
2. Let fans share in the upside
3. Help fans become creators

Consider this scenario...
1. A creator sets up a community for their fans.

2. Fans earn community tokens and NFTs if they're early supporters or put in the work to grow the community.
3. These tokens and NFTs grow in value with the community. Creators AND fans share in this upside.

4. Fans are empowered to co-create content in the community.

5. Some fans create their own communities and the whole loop starts again.
Because this loop is built on web 3, very few middlemen take a cut, and creators and fans are in charge of their destiny.

Creators who rise to the top will also help thousands of fans make a living in the process, empowering some of them to become creators too.
Why should only people with money or connections get to invest in great creators and communities early?

Anyone should be able to earn their ownership share by putting in the work to make a creator's community successful.

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More from @petergyang

11 Sep
Here are my 5 favorite articles and videos from learning about crypto this week.

Check it out (especially if you're a beginner like me):
1/ A three minute clip on why web 3 matters from @bhorowitz.

"Crypto has one feature that has never existed before - trust."
2/ Crypto fundamentals deck introducing core concepts from @patrickxrivera that I still reference often.
Read 6 tweets
3 Sep
You're a PM at FAANG. Life is good in the mothership.

You moved that metric 2% last quarter and got Exceeds.

Hell yeah!

But something is missing...
Why are all these people buying jpegs online and talking about loot?

Wtf is a DAO?

You go back to your Google doc about why stories / short video / social commerce is the future.

Don't waste time on toys, you tell yourself, focus on the VISION.
Ok you couldn't help it, you followed some animal avatars on Twitter.

They're talking about "decentralization."

You look at your RSUs which have appreciated 10x because you work at a monopoly.

"Decentralization doesn't pay the bills!" you laugh as you sip your $7 boba drink.
Read 8 tweets
5 Aug
Roblox is a company that sits at the intersection of gaming and the creator economy.

It has also been building the metaverse for 17 years.

Naturally, I have to do a deep dive.

New post and thread below:
1/ Games are expensive to make. The Last of Us Part II took 2,000+ devs 6 years and $100M to ship.

But what if the players themselves could craft the game?
2/ Most of Roblox's content comes from its 8M creators, so I see Roblox as a 17-year old creator company:

1. Creators craft avatar items and games
2. Players enjoy a creator's content and pay
3. Creators get a share of earnings

Roblox saw rapid growth during the pandemic:
Read 13 tweets
14 Jul
"Social media" actually refers to two different types of apps:

I want to connect with others

I want to be entertained

I spoke to @prestonattebery about what the difference is and how to succeed in each category:
1/ Preston has researched the founding story of every major social app to better understand what works.

His key insight is that these apps either solve for entertainment or connection:
2/ Media apps are about entertainment.

There's usually one dominant media app per format:

Twitter for text
Instagram for photo
TikTok for short video

Media apps compete for creators to make the most immersive content for their format.
Read 10 tweets
9 Jul
If you want to level up your writing, here are 7 tips that preview @ShaanVP's 🔥 course on:

1. Cold emails that work
2. Viral writing secrets
3. Pitches that resonate
4. Amazing headlines
5. Landing pages that convert
6. Writing inside a company
7. Habits of power writers Image
1/ Cold emails that work

Grab the reader's attention by creating a curiosity gap and aim to get a one line reply.

More details here:
2/ Viral writing secrets

Start with the emotion that you want readers to have:

LOL: That’s so funny
WTF: That pisses me off
AWW: That’s so cute
WOW: That’s amazing
NSFW: That’s crazy
FINALLY: Someone said it!

Shaan provides many great examples in his course.
Read 10 tweets
17 Jun
Loving @ShaanVP's course on writing to get results.

First lecture was on cold outreach:

1. Attention
2. Personal touch
3. Benefits
4. Credibility
5. Simple ask

Here are some do's and don't from real messages (mostly from recruiters) that I've received:
1/ Attention

Don't: "Startup/Lead PM opportunity"

Do: "Peter, come lead our chat product team at (X)"

Don't be generic, do be specific about the opportunity.
2/ Personal touch

Don't: "I came across your profile on LinkedIn and had to reach out."

Do: "Loved your article about the creator hierarchy of needs. We want to help creators..."

Don't do fake personalization, do show that you've done your research.
Read 6 tweets

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