Thread by @petergyang

Loving @ShaanVP's course on writing to get results.

First lecture was on cold outreach:

1. Attention
2. Personal touch
3. Benefits
4. Credibility
5. Simple ask

Here are some do's and don't from real messages (mostly from recruiters) that I've received:

1/ Attention

Don't: "Startup/Lead PM opportunity"

Do: "Peter, come lead our chat product team at (X)"

Don't be generic, do be specific about the opportunity.

2/ Personal touch

Don't: "I came across your profile on LinkedIn and had to reach out."

Do: "Loved your article about the creator hierarchy of needs. We want to help creators..."

Don't do fake personalization, do show that you've done your research.

3/ Benefits

Don't: "Join this early stage start-up with Proven Leadership and World Class Investors creating one of the coolest most useful products I've seen in a long time."

Do: "My team owns the UI experiences at S_, you'll be working on X and Y."

The first one is real btw.

4/ Credibility

Don't: "You are potentially working with one of the best realtors in the state."

Do: "I closed 40 transactions this year and am a top 1% agent in this state."

Don't be arrogant. Do be specific about your credibility.

5/ Simple ask

Don't: "Can we have a meeting?"

Do: "Send me a quick reply if you're interested."

Don't try to jump to a meeting. Do try to get a quick reply to start a conversation.