Zain Kahn Profile picture
14 Sep, 12 tweets, 4 min read
The right marketing tools give you superpowers.

But 90% of marketers don't know about them.

Here are 10 marketing tools to help you master marketing:
1. Facebook Ads Library

What: Ad Research

Why:
•See ads from any company that advertises on Facebook and Instagram.
•Use it for competitor research and inspiration for your own ads.
2. SparkToro

What: Audience Research and Insights

Why:
• See what your audience reads.
• What they watch.
• Who they follow.
3. Copy. ai

What: Copy Generation

Why:
• Auto-generate copy using AI.
• Use it for ads, landing pages, sales emails, blogs & social media.
4. Twemex

What: Search Top Tweets

Why: Twemex is an awesome Chrome plugin that helps you find top tweets from your favourite accounts.
5. Typefully

What: Twitter Content Creation

Why:
• Keep all your tweet ideas in 1 place.
• Write and preview tweets.
• Schedule across your content calendar.
• Analyze tweet performance.
6. GoodEmailCopy

What: Email Research

Why:
• See email campaigns from top companies.
• Use them as inspiration to create your own email campaigns.
7. Grammarly

What: Writing Improvement

Why:
• Spell check.
• Grammar check.
• Style guide.
• Improved writing across all content.
8. Dovetail

What: User Research and Insights

Why:
• Conduct user interviews.
• Transcribe it in real time.
• Uncover speech patterns across interviews.
9. Ahrefs

What: SEO Research & Analysis

Why:
• Analyze your SEO.
• Analyze your competitors' SEO.
• Keyword research.
• Traffic insights.
10. Asana

What: Project management

Why:
• Track all your marketing projects.
• Update and follow progress.
• Collaborate with your team.
Now go supercharge your productivity!

If you found this thread helpful, please:

- Retweet the first tweet and help others find these amazing tools

- Follow me at @heykahn

I write about marketing, tech, and psychology. I share my insights along the way.

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More from @heykahn

11 Sep
Twitter won't replace your marketing degree.

But it's unquestionably the next best thing.

Here are 10 Twitter accounts to help you master marketing:
Who: @stephsmithio

What: blogs, content, SEO

What you'll learn:
Who: @amandanat

What: content marketing, threads

What you'll learn:
Read 13 tweets
7 Sep
Apple, Nike, Coca Cola.

3 legendary companies. 1 common marketing trait:

Great copywriting.

Here are 10 copywriting tips to help you master marketing:
1. Nail the headline.

5x as many people read the headline vs the rest of the page.

Make your headline:
• Short
• Punchy
• Eye-catching Image
2. Don't sell features. Sell superpowers:

Great copywriting isn't about what your product can do.

It's about what your product can help the reader become.

Example: Nike doesn't sell you sneakers - it sells you greatness. Image
Read 12 tweets
4 Sep
Think buying NFTs is too complicated?

Here's a simple 4 step guide to buying your first NFT (for absolute beginners):

🧵
Buying NFTs is pretty easy and straightforward.

You'll need 4 things:

1. An account with an exchange.

2. Where you can buy some Ethereum.

3. Which you will transfer to a wallet.

4. That you can then use to purchase an NFT on OpenSea.

Here's how to do all 4 👇🏼
1. Open an account with an exchange.

In order to buy an NFT, you need a cryptocurrency called Ethereum.

The easiest way to purchase Ethereum is an exchange app.

You can download an exchange app like Coinbase to get started.
Read 11 tweets
1 Sep
10 mental models to master marketing:
1. Jobs-to-be-done framework:

What job is the customer trying to achieve with your product?

Use the answer to create marketing that communicates that outcome. Image
2. Activation energy:

What is the minimum amount of time and effort required to see a desired result?

Example: It usually takes at least 1 year for content to rank on Google. Image
Read 13 tweets
26 Aug
Performance marketing is dying.

And Marketing Twitter is in suicidal denial about it.

Product-led growth is taking its place.

I've talked to several VPs & founders who are making this shift - I am too.

A short thread on what this means for your career 🧵
Skills like:

• Traditional SEO
• Paid Ads
• Email

are fast getting commoditized, productized, automated and outsourced.
The next generation of distribution is product-led.

SEO is now exclusively owned by product teams at some of the biggest tech companies.

Search and social ads are also being automated at scale by product teams.
Read 12 tweets
24 Aug
Most advice on negotiating is useless.

90% of negotiations are won before they even begin.

I went from 0 to VP in 3 years.

Here's what you need to know about getting your next raise and promotion 🧵
1. Every negotiation is won by the side that has less to lose by walking away.

If you're easily replaceable, you're at the mercy of your employer.

If you're not, your employer has more to lose - you have leverage.

But how do you make yourself hard to replace?
2. By making your skillset valuable AND rare.

Most people focus on building a valuable skillset.

But just because you're valuable doesn't mean someone else isn't willing to do the same job for equal or less pay.

Your skillset also has to be rare.
Read 11 tweets

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