Stripe is THE platform behind the platforms in the creator economy.

I asked Ellen and Connor from @stripe about:

1. How Stripe powers creator platforms

2. What Stripe vision is for the creator economy (and does it include web 3?)

Here's a breakdown...
creatoreconomy.so/p/stripe-in-th…
1/ Twitter is dominated by hype cycles and FOMO.

Stripe is not.

Instead, the company is building "boring" infra to help creators get paid by fans in 100+ countries.

Boring but game changing.
2/ Payments is really hard.

The table below highlights all the challenges.

No business or creator wants to deal with all this stuff just to move money from point A to B.

Stripe doesn't mind "being the plumbing." Image
3/ As a result, Stripe powers creator monetization for many leading platforms:
@Twitter
@substack
@Clubhouse
@anchor
@ConvertKit
@stir
@gumroad
@Ghost
@trykarat
@buymeacoffee
@jemi_hq
...the list goes on. Image
4/ Since Stripe works with so many platforms, I tried to probe on which monetization channels are the most effective.

Connor's answer is that it really depends on the platform and content (e.g., Subs work on Substack but might not work as well on Clubhouse).
5/ What is Stripe's vision for the creator economy?

From Ellen: "I imagine a world where creator monetization isn't dominated by ads or concentrated in a few big companies or individuals."

6/ What about web 3?

"As you can imagine, this is a space that we're looking at closely.

It's relevant to our goals around infra, democratization, and allowing creators and businesses to monetize their work.

We don't have anything specific to share right now."

Hmm...👀
7/ To recap, there are two things that I've always been impressed by about Stripe:

1. Its not afraid to solve hard problems that nobody else wants to solve

2. Its customer obsessed despite being an "infra" company. It's very easy to get in touch with a real person at Stripe. Image
8/ If you enjoyed this, follow @petergyang and subscribe below, I plan to dive into web 3 in earnest next:
creatoreconomy.so

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More from @petergyang

18 Sep
My 5 fav links from learning about crypto this week:

1. Best video explaining blockchain
2. Ethereum, ether, gas
3. Proof of work vs. stake
4. Follow the rainbow
5. A community friendly to beginners

Read on...
1/ What is blockchain?

I watched 20+ videos and this is the single best one (from @anders94).
2/ How does ethereum, ether, and gas work?

@ethereum.org's developer docs explains all this clearly:
ethereum.org/en/developers/…
Read 7 tweets
13 Sep
I think the way to address the "top 1% of creators make all the money" problem is to:

1. Shift the focus from creator to community
2. Let fans share in the upside
3. Help fans become creators

Consider this scenario...
1. A creator sets up a community for their fans.

2. Fans earn community tokens and NFTs if they're early supporters or put in the work to grow the community.
3. These tokens and NFTs grow in value with the community. Creators AND fans share in this upside.

4. Fans are empowered to co-create content in the community.

5. Some fans create their own communities and the whole loop starts again.
Read 5 tweets
11 Sep
Here are my 5 favorite articles and videos from learning about crypto this week.

Check it out (especially if you're a beginner like me):
1/ A three minute clip on why web 3 matters from @bhorowitz.

"Crypto has one feature that has never existed before - trust."
2/ Crypto fundamentals deck introducing core concepts from @patrickxrivera that I still reference often.
docs.google.com/presentation/d…
Read 6 tweets
3 Sep
You're a PM at FAANG. Life is good in the mothership.

You moved that metric 2% last quarter and got Exceeds.

Hell yeah!

But something is missing...
Why are all these people buying jpegs online and talking about loot?

Wtf is a DAO?

You go back to your Google doc about why stories / short video / social commerce is the future.

Don't waste time on toys, you tell yourself, focus on the VISION.
Ok you couldn't help it, you followed some animal avatars on Twitter.

They're talking about "decentralization."

You look at your RSUs which have appreciated 10x because you work at a monopoly.

"Decentralization doesn't pay the bills!" you laugh as you sip your $7 boba drink.
Read 8 tweets
5 Aug
Roblox is a company that sits at the intersection of gaming and the creator economy.

It has also been building the metaverse for 17 years.

Naturally, I have to do a deep dive.

New post and thread below:
creatoreconomy.so/p/roblox-gamin…
1/ Games are expensive to make. The Last of Us Part II took 2,000+ devs 6 years and $100M to ship.

But what if the players themselves could craft the game?
2/ Most of Roblox's content comes from its 8M creators, so I see Roblox as a 17-year old creator company:

1. Creators craft avatar items and games
2. Players enjoy a creator's content and pay
3. Creators get a share of earnings

Roblox saw rapid growth during the pandemic:
Read 13 tweets
14 Jul
"Social media" actually refers to two different types of apps:

Social:
I want to connect with others

Media:
I want to be entertained

I spoke to @prestonattebery about what the difference is and how to succeed in each category:
1/ Preston has researched the founding story of every major social app to better understand what works.

His key insight is that these apps either solve for entertainment or connection:
creatoreconomy.so/p/two-types-of…
2/ Media apps are about entertainment.

There's usually one dominant media app per format:

Twitter for text
Instagram for photo
TikTok for short video

Media apps compete for creators to make the most immersive content for their format.
Read 10 tweets

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