Thread by @ecomchasedimond

Did you know:

In less than 60 days, you’re either about to make the most money you’ve ever made, or lose the most money you’ve ever lost…

And it all depends on what you take from this thread.

Black Friday & Cyber Monday are coming up, and I’m gonna give you some tips on how to maximize your revenue with Email Marketing during this time period.

With these 3 ideas alone, it’s possible that your brand or your client’s brand will generate 30-40% of revenue via email.

Below, I’ll show you 3 things you can use in your flow strategy to keep your audience engaged, get them ready to buy, and capture as many quality leads as possible.

Keep reading 👉

Most marketers don’t change their flow strategy before/during BFCM. This is a huge mistake and may cause your BFCM numbers to underperform.

Here’s what you need to change, starting with your pop-up.

2 weeks before your BFCM promotions begin (ie. the Monday before Black Friday), change the copy and intention of your pop-up.

Instead of running a “get 10% off upon signing up” pop-up, encourage them to sign up for early access.

In the pop-up, the copy can look like this:

“DO NOT BUY yet. Enter your email and get early access to the biggest sale of the year. It’s coming up VERY soon.”

Telling a customer not to buy creates curiosity. It catches their eye, and it’ll funnel them into your welcome series.

When they sign up, they’ll enter into your welcome flow.

Instead of offering them 10% as usual, your welcome email #1 copy will look a little bit different.

You tease the fact that you’re about to run your biggest sale of the year, and you tell them to do this…

Tell them:

“You don’t wanna miss the sale announcement. Be the first to know, and be notified by dragging this email into your primary tab.”

Obviously, you’ll spice up the copy here. This is just the general messaging that goes in this email, but here’s WHY.

When a certain percentage of your audience is seeing your emails in their primary tab, two things happen.

They get a notification on their phone when you email them, just like they would if a coworker emailed them.
It increases your deliverability/inbox reputation.

Without getting too technical, email “clients” like Gmail, Yahoo, Apple, etc. will prioritize inbox placement of senders that have a better reputation.

Getting people to drag you to the primary tab will boost this reputation.

ONE more thing about flows…

Your abandonment flows will need to be much more aggressive for the period around Black Friday & Cyber Monday.

You should have: Checkout, Cart, Browse, and Site abandonment set up beforehand.

If your customers abandon you at the browse/site level, they’re price shopping you against your competition. Don't let them do that.

15 mins after they leave, they should receive an abandonment email.

2-4 hours after that, they should receive an offer from you, if they dont buy

If they abandon you at the checkout/cart level, they’re unsatisfied with the price they’re getting. They might be trying to find you on Amazon, or anywhere they can get the same product for cheaper.

5-10 minutes after they leave, offer to pay their shipping.

Understanding WHY your customers abandon you at each level is the way you get them back. Don’t offer a blanket discount at every level.

It won’t resonate with them.

You just read 3 tips that I’m offering for free from my The Ultimate BFCM Email Marketing Playbook that drops in 6-7 days.

You read the equivalent of 3 slides out of 75+ that are in this course.

If you want to see your email account attribute 30-40% of rev on BFCM, do this…

Sign up to my SMS list & be one of the first people to get access when it drops!

For the first 24 hours, I’ll be offering it for 50% off to anyone on my list.

You need to be there in time to see some insane Q4 numbers for your brand/client.

Signup here: chasedimond.com/sms-signup

Sign up for early access and more FREE email marketing tips and trips.

SIGN UP HERE

chasedimond.com/sms-signup

If you liked this thread,

You're going to LOVE The Ultimate BFCM Email Marketing Playbook I have launching next week.

I'll have a special 50% off for 24 hours on it next week.

Subscribe to my SMS list to be the first to know: chasedimond.com/sms-signup