Zain Kahn Profile picture
20 Sep, 10 tweets, 4 min read
Google Chrome has 2.6 billion users.

But most of them don't know how to use it effectively.

Here are 8 tips to upgrade your Chrome experience today:
1. Use Chrome as a calculator:

You can do quick calculations without leaving the Chrome browser.

Go to the search tab at the top and type in your numbers.

Here's an example 👇🏼
2. Watch videos ad-free:

Tired of annoying ads popping up when you're watching a video?

Install an ad blocker from the Chrome store to make ads disappear.

You can find several free ad blockers on the Chrome store website 👇🏼
3. Add some colour to your browser:

You can upgrade your browser's look and feel by changing the theme and colours.

Just visit the Chrome Store > browse themes > and pick your favourite one 👇🏼
4. Reverse image search:

You can find similar images to the one you're looking at by:

Right clicking the image > Select 'Search Google for image'.

This will show you thousands of similar images.
5. Keyboard shortcuts:

You can save a lot of time by using the following keyboard shortcuts:

CTR + T - open new tab
CTR + N - open new window
CTR + / - to zoom in or out
CTR + D - add page to bookmarks
CTR + H - open history

Replace CTR with Command if you're using a Macbook.
6. Search for specific words:

Looking for a specific word or phrase in a webpage or document?

Use CTR+F (or Command+F in Mac) to search for the word in the search bar.
7. Secret mode:

In case you didn't already know, you can browse the internet privately.

This is great for times when you don't want others to know what websites you've visited.

You can access secret mode by opening an Incognito Window from right clicking the Chrome app icon.
8. Reopen accidentally closed tabs:

Accidentally closed a tab?

No worries. You can reopen the tab by typing CTR+Shift+T.

Or Command+Shift+T for Mac users.
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I write about technology, marketing, and psychology. I share my insights along the way.

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More from @heykahn

14 Sep
The right marketing tools give you superpowers.

But 90% of marketers don't know about them.

Here are 10 marketing tools to help you master marketing:
1. Facebook Ads Library

What: Ad Research

Why:
•See ads from any company that advertises on Facebook and Instagram.
•Use it for competitor research and inspiration for your own ads.
2. SparkToro

What: Audience Research and Insights

Why:
• See what your audience reads.
• What they watch.
• Who they follow.
Read 12 tweets
11 Sep
Twitter won't replace your marketing degree.

But it's unquestionably the next best thing.

Here are 10 Twitter accounts to help you master marketing:
Who: @stephsmithio

What: blogs, content, SEO

What you'll learn:
Who: @amandanat

What: content marketing, threads

What you'll learn:
Read 13 tweets
7 Sep
Apple, Nike, Coca Cola.

3 legendary companies. 1 common marketing trait:

Great copywriting.

Here are 10 copywriting tips to help you master marketing:
1. Nail the headline.

5x as many people read the headline vs the rest of the page.

Make your headline:
• Short
• Punchy
• Eye-catching Image
2. Don't sell features. Sell superpowers:

Great copywriting isn't about what your product can do.

It's about what your product can help the reader become.

Example: Nike doesn't sell you sneakers - it sells you greatness. Image
Read 12 tweets
4 Sep
Think buying NFTs is too complicated?

Here's a simple 4 step guide to buying your first NFT (for absolute beginners):

🧵
Buying NFTs is pretty easy and straightforward.

You'll need 4 things:

1. An account with an exchange.

2. Where you can buy some Ethereum.

3. Which you will transfer to a wallet.

4. That you can then use to purchase an NFT on OpenSea.

Here's how to do all 4 👇🏼
1. Open an account with an exchange.

In order to buy an NFT, you need a cryptocurrency called Ethereum.

The easiest way to purchase Ethereum is an exchange app.

You can download an exchange app like Coinbase to get started.
Read 11 tweets
1 Sep
10 mental models to master marketing:
1. Jobs-to-be-done framework:

What job is the customer trying to achieve with your product?

Use the answer to create marketing that communicates that outcome. Image
2. Activation energy:

What is the minimum amount of time and effort required to see a desired result?

Example: It usually takes at least 1 year for content to rank on Google. Image
Read 13 tweets
26 Aug
Performance marketing is dying.

And Marketing Twitter is in suicidal denial about it.

Product-led growth is taking its place.

I've talked to several VPs & founders who are making this shift - I am too.

A short thread on what this means for your career 🧵
Skills like:

• Traditional SEO
• Paid Ads
• Email

are fast getting commoditized, productized, automated and outsourced.
The next generation of distribution is product-led.

SEO is now exclusively owned by product teams at some of the biggest tech companies.

Search and social ads are also being automated at scale by product teams.
Read 12 tweets

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