Vote efficiency isn’t accidental. All three Trudeau Liberal campaigns were among the most efficient in 🇨🇦 history. The unsung team of super geniuses put together and led by @tompitfield at Data Sciences deserves a lot more credit than they’ve ever received. #Elxn44 (43 and 42)
Campaigns are a ruthless optimization exercise: where will your incremental investment drive the maximum return in real time, especially at the end. Elexns 42 and 43 were amazing. But the more I look at last night’s returns the more I’m awestruck. #Elxn44
My buddy David tweeted this funny observation last night, but it makes a serious point. You probably couldn’t do this in 2006 because Tom, Sean, Megan and John hadn’t invented it yet.
Anyway, anyone who’s ever run a campaign will know what I mean. This will 💯 be studied around the world.
None of this is to say you can win campaigns with subpar substance/leadership but great tech and process. Those are prerequisites. You can’t sell sand in a desert. 🐪

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More from @gmbutts

20 Sep
Off to Toronto this morning for @CBCNews #Elxn44 coverage. Send snacks. It’s going to be a long night — probably a long week. Why? 👇👇👇1/
The latest @ElectionsCan_E update is that just over 777k voting kits have been returned by people voting by mail in their home riding. Another 125k have been returned by people who are in Canada, but currently out of their home riding. 2/ #Elxn44

elections.ca/content2.aspx?…
Mail-in ballot counting probably takes a few days because they can’t be counted until after the polls close tonight. Why? Because @ElectionsCan_E has to make sure people who mail ballots didn’t also vote in person. Vote early, not often! Rules here. 👇👇 elections.ca/content2.aspx?…
Read 7 tweets
13 Sep
Just spent a few hours looking at public data from a variety of sources and talking to people whose wisdom I trust. Right now, this is the closest election I’ve ever seen in Canada. Closer than 2019. Hardest working team wins. #Elxn44
My read is there are enough votes for either the LPC or CPC to form a government. It depends on which team better IDs them and turns them out. #Elxn44
All this can change quickly, but man is it tight right now. I bet all campaigns are looking at overnights like… #Elxn44
Read 4 tweets
2 Sep
It’s truly amazing to me that someone can cover politics for 30+ years and understand so little about how politics works.
For example, “The Tories” don’t exist anymore. The conservative movement that replaced them is a very different beast.
It is a network of orgs that espouse common values and work to achieve common ends. Heck, this columnist worked for one of them. PM Harper wrote in its 20th anniversary edition that Conservatives "need the National Post" for a reason. nationalpost.com/opinion/stephe…
Read 7 tweets
2 Sep
UHN is one of the largest and most important hospitals in Canada. You can see it from the Premier’s Office window. Unbelievable that we’re letting front line health care workers get harassed like this in a pandemic. #Covid19
If these were homeless people occupying a park, we might do something. If they were Indigenous People protesting a pipeline, we’d be reading all about how Canada is Broken.
It’s not just Toronto. Here’s video of these people harassing health care workers in Vancouver.
Read 4 tweets
31 Aug
Looking for Jason Kenney and/or Doug Ford in #Elxn44
It’s a very different approach than the one Kenney and the CPC took in 2019.

google.com/amp/s/national…
Jeez, people are touchy about that. I just find it interesting that the Conservatives no longer see Ford and (especially) Kenney as assets to be deployed, but as liabilities to be hidden. #Elxn44
Read 5 tweets
19 Aug
Give the money to the sick instead of the hospitals, the river crossers instead of the bridge-builders, the people whose houses are burning instead of the firefighters.
All joking aside, if the policy advocated here worked, the childcare problem would have been largely solved by the Canada Child Benefit. It doesn’t and it wasn’t.
When our kids were daycare age, it cost @jodilhbutts and I just south of $30k per year in High Park, Toronto — in 2008/9/10! We could afford it. Most cannot, and no tax policy is going to fix that.
Read 4 tweets

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