Especially course creators, so @RobbieCrab threw down a gauntlet to my students
~ Be a Performer and a Professor ~
Here's how:
In this 𧡠you'll learn:
1) Your role as a sherpa 2) The top mistake 1st timers make 3) The two personas 4) How to switch between them 5) Planning your course like a journey 6) Ideas for closing on a high 7) Lessons from pop culture
Let's get to it, shall we?
π° You Are The Sherpa
Your role as course creator is to be a sherpa
Take your students up the mountain, and back home safely
Some of your students may want to turn back
You need to inspire them to keep going
π° The 1st-timer Mistake
Don't expect your students to show up, and keep showing up
You have to
1) Inspire them to take action 2) Convince them that yours is the right mountain to climb
β’ End with your own monologue after sharing the above
β’ The Palate Cleanser - pause after your finish to transition from Performer to Professor one last time
If you haven't caught up yet on my conversation with @CarolineGoyder, it's a must. She's an expert voice coach, author, and fellow course creator.
If you want to learn how to become the best expert speaker you can, then this is a conversation you'll want to take notes!
Caroline has worked with some of the biggest people, including news anchors, actors, CEO's and even a monarch.
After working as a voice coach for over a decade, her passion for ancient literature and these historical links became incorporated into the way she works today.
One of the most memorable talks she's done is her TEDX Talk: The Surprising Secret to Speaking with Confidence. It's been watched on youtube over 9 million times...check out the talk here it's truly incredible.
Here's how to create a 5 Step Content Engine on the way to 55K followers:
Thread Contents:
1) The 5 Step Content Engine 2) Where to Start? 3) Engagement Rules 4) Piggy Backing 5) The Cold DM 6) Consistency 7) Personality 8) Pricing
π’ The 5 Step Content Engine
1) Create an avatar as a filter for the content you create 2) Set end goals for how you will help your avatar 3) Identify content buckets 4) Outline the fuel that drives the flow 5) Outline the wiring for how your buckets connect
In my latest podcast ep, I spoke with @jmikolay , senior writer and host of a podcast forΒ Gumroad,Β an online platform that facilitates the sale of products by creators directly to consumers.
This was one of the most insightful conversations I've had. Here's what we spoke about:
1. How Justin has become known on Twitter for distilling the ideas of top creatorsβ into extremely valuable threads.
2. Demystifying his process for doing this, as well as unpacking the way heβs helped other creators create their courses.
Your course transformation and vehicle for that transformation shouldn't change
It's built on who you are - your experience, personality, and unique point of view
Your audience can, and should, change though
I call it Checking IDs
The sales side of being a course creator is about finding audience fit.
Often, the best way to do this is to experiment and see what resonates with people.
The way to do this is to:
β find audiences that already exist
β tweak your transformation vehicle slightly for them
β educate them and offer ways for them to sign up for your email list