In my latest podcast ep, I spoke with @jmikolay , senior writer and host of a podcast for Gumroad, an online platform that facilitates the sale of products by creators directly to consumers.
This was one of the most insightful conversations I've had. Here's what we spoke about:
1. How Justin has become known on Twitter for distilling the ideas of top creators’ into extremely valuable threads.
2. Demystifying his process for doing this, as well as unpacking the way he’s helped other creators create their courses.
3. How Justin is continuing to successfully help students of his program launch their own digital products.
Here's how to create a 5 Step Content Engine on the way to 55K followers:
Thread Contents:
1) The 5 Step Content Engine 2) Where to Start? 3) Engagement Rules 4) Piggy Backing 5) The Cold DM 6) Consistency 7) Personality 8) Pricing
🟢 The 5 Step Content Engine
1) Create an avatar as a filter for the content you create 2) Set end goals for how you will help your avatar 3) Identify content buckets 4) Outline the fuel that drives the flow 5) Outline the wiring for how your buckets connect
Your course transformation and vehicle for that transformation shouldn't change
It's built on who you are - your experience, personality, and unique point of view
Your audience can, and should, change though
I call it Checking IDs
The sales side of being a course creator is about finding audience fit.
Often, the best way to do this is to experiment and see what resonates with people.
The way to do this is to:
→ find audiences that already exist
→ tweak your transformation vehicle slightly for them
→ educate them and offer ways for them to sign up for your email list
I ran an online course on how to create an online course
150 students. $350K+ in revenue. $40K+ in scholarships.
And I finally had time to sit down and write about it 😄
Here are 20 lessons I learned:
1. Credibility
Credibility comes from putting in the reps, producing results, and doing this for years to develop mental representations you understand well enough to decode for others.
2. Passion
You have to have a passion for what you teach. If you love what you do, two things will happen. Students will experience the same joy you feel, and you’ll have the energy needed to produce the mountains of quality content required to attract more students.