Thread by @Bazzaruto

.@heyblake is a goldmine on:

→ content creation
→ audience building

Here's how to create a 5 Step Content Engine on the way to 55K followers:

Thread Contents:

1) The 5 Step Content Engine
2) Where to Start?
3) Engagement Rules
4) Piggy Backing
5) The Cold DM
6) Consistency
7) Personality
8) Pricing

🟢 The 5 Step Content Engine

1) Create an avatar as a filter for the content you create
2) Set end goals for how you will help your avatar
3) Identify content buckets
4) Outline the fuel that drives the flow
5) Outline the wiring for how your buckets connect

Step 1 - Answer these to complete your avatar profile:

• Preferred methods of communication
• Job responsibilities
• Success is measured by
• Goals or objectives
• They gain information by
• Biggest challenges

For each piece of content, ask, does this help my avatar?

Step 2 - End Goals For How You Will Help

Examples:

→ Gain credibility
→ Sell products
→ Find career opps
→ Build relationships

Best way to set these?

Ask them!

Step 3 - Content Buckets

Think of these as channels: podcast, newsletter, Twitter

Define your cadence for each channel

Identify tools you'll be using

Treat every piece of content as though it's direct advice to your avatar

Step 4 - Content Fuel

Fuel is what connects end goals to content buckets

It's what powers the engine

Blake's examples :

Step 5 - Content Wiring

Your end goal is to sell something

Tweets turn into threads, which turn into blog posts, which turn into videos

Wiring is how all the different content buckets work together for announcements

🟢 Where to Start?

• Brick-by-brick
• Master one channel at a time
• Choose one that makes the most sense for you

→ if you are a writer - Twitter
→ if you are a visual person - Instagram

🟢 Engagement Rules

• Forget about likes
• Relationships are the truly valuable currency
• Make all your content to serve
• Teach people new things

Engagement tactics:

Engage intentionally in the comments

(e.g. spend 30-min on Twitter only responding to other tweets and send 5 DMs)

🔥 The killer combo for engagement🔥

→ give stuff away for free and be interesting

🟢 Piggy Backing Big Accounts

• Turn on post notifications for 3 big accounts
• Respond to their tweets
• Always add value to the conversation
• Choose 3 new big accounts

They'll notice your value and the Twitter algo will too

🟢 The Cold DM

Find people who follow big accounts but don't follow you:

• Introduce yourself
• Share what you like about the big account you both follow

🔥 This has had greater ROI than anything Blake ever automated

🟢 Consistency

• Quantity leads to quality

• Twitter is a great tool for finding out what is interesting to people

• Pay attention to what people find interesting

• Dissect what worked about the tweets that do well

🟢 Personality

• First focus on value
• Establish credibility
• Then start to include personality once people know you

People start liking you for you, rather than for your content

🟢 Pricing

Give away 100% of everything you know

Benefits:
• People will recognize the value you're providing

• They'll pay you to do it for them (save time)

• They'll think if this is the quality of your free stuff, imagine how good your paid stuff is

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