Thread by @CroissantEth

With all of the NFT hype, I’m surprised to see that ENS names aren’t going absolutely parabolic in use

I believe they are the key for the decentralized internet.

The topics discussed below represent just a fraction of the mind-blowing use cases for the Ethereum Name Service 🥐

If you have no idea what I’m talking about, don’t worry!

The Ethereum Name Service is a simple lookup system, linking certain info to a given name

But it is not just limited to $ETH, it provides a secure & decentralized way to address resources to human readable names anywhere!

With this base foundation and a bit of cryptography, ENS functions in a way that is similar to how website domains work.

What makes this so attractive is that their root of trust is native to $ETH, and holders can host decentralized websites on the next iteration of the web

These sites, when connected with IPFS, are censorship resistant and unstoppable websites

The applications and cryptographic proofs offered by ENS will be desired for their native root of trust on $ETH with the dApps of the future

Because these human readable addresses are created in the form of NFTs, they must each be unique to one another (just like typical website domains)

Users can register, buy, or sell these .eth names just like any other NFT on Open Sea

But they get even more interesting…

The ENS names can actually function as a wallet address linking blockchains in a simple, easy to read manner.

Anyone can send $BTC, $DOGE, ERC20’s, or even NFTs to your ENS name (i.e name.eth) just like a wallet address!

This is all done in a non custodial, easy way.

Way back in the early days of the internet, in order to access a website you had to type in their IP address (like 192.168. 1.1.)

Then came DNS, which allowed us to convert human readable names into their corresponding IP address (like Google.com)

Thought it ended there? What I’ve mentioned is just where it begins.

ENS names can solve a major issue on the internet, with a single sign on solution.

They can represent with certainty internet identities…

Could you imagine if there was a universal login for everything?

With ENS this is possible, & this alone would open up another world of opportunity for these names on $ETH

No more sacrificing privacy to all the tech giants with emails and different logins for each website

Maybe something like this, but for .eth profiles?

h/t @mikedemarais

I know this info sounds great and all, but why would the institutions care?

Because they recently announced DNS namespace integration with ENS, meaning you can deploy DNS based records to ENS!

https://twitter.com/ensdomains/status/1430933399745798155

Which means that popular brands can easily authenticate different blockchain addresses with their own domain names (to deploy verified NFTs?)

What’s key here is the fact that they can do this all while working on stuff they are familiar with

https://twitter.com/technocrypto/status/1430996915550892037

For example…

If you own “google.com” on DNS, you can import it into ENS — as google.com, not google.eth (separate name)

You can then set any ENS records, like your addresses for $ETH, $BTC, $DOGE, etc and connect to all the blockchains!

https://twitter.com/croissanteth/status/1433195304875134978

We know a big factor hindering the adoption of NFTs from bigger players is their lack of clarity in the law

But DNS namespace integration made deployment of NFTs much more viable!

Many courts actually handle legal issues with DNS TLDs

https://twitter.com/technocrypto/status/1431009371245322246

Now, ENS wouldn’t be complete for web infrastructure if it didn’t offer subdomains, would it?

Well, the Ethereum Name Service takes them a step even further!

In an announcement from a few months ago, a team member detailed their plans to integrate some promising features

https://twitter.com/brantlymillegan/status/1408551420345958402

Owners of ENS names can create an unlimited number of subdomains with programmable permissions that are very unique

What if projects, DAOs, or groups started giving out subdomains of their .eth name as a sort of special badge?

Remember, these are additionally subdomains…

https://twitter.com/BrantlyMillegan/status/1408551428566753292

Let’s say I was on a team, and wished to integrate this concept on my website.

How? I’d simple register rights to an ENS name, and create subdomains to distribute to team members who can then host their own subdomain of the site with the token

Pretty cool, isn’t it?

I won’t dive in too deep for this part, but ENS names could also fundamentally change oracle design on $ETH for the better

Contracts could be made with actions only take-able by certain DNS names who may not even possess $ETH accounts or publish cryptographic credentials yet 👀

Last but not least, I’d like to touch on its potential for naming on $ETH as a whole.

There are many instances where the use of ENS for smart contracts could make user experience much better

Imagine interacting with DeFi just how you do now, but with human readable addresses!

This could also include many other things like:

-digital items in games
-usernames
-organizations
-DAOs
-donation wallets
-common smart contracts
-top domain names
-employees
-accounts

+ a whole lot more I’ll have to save for another thread, but I’m sure you get the point…

If you made it this far, I hope you enjoyed!

The Ethereum Name Service is a perfect example of the many cutting edge protocols that could disrupt trillion dollar industries building on $ETH

Interested in getting your own ENS name?

Visit app.ens.domains! 🥐