Thread by @gonelf

Don't try to grow your product too soon!

OFC you need to grow your product and get more business but when should you do it?

Before jumping into that let me tell you about the 4 main product phases

- Introduction
- Growth
- Maturity
- Decline

Let's focus on the first 2

Introduction

it's the time between you finding a problem and having people signing up without your intervention.

This is the stage where you focus on finding product-market fit for your product.

This means finding your early adopters, talk to them, understand if your product solves their problem or not

It's important to focus in understanding what problem your product solve not building features that you feel it should have.

Listen to what your users need.

Growth

This is the right phase to grow, after you've found your product-market fit.

At this phase you should focus on the retention metrics, understanding who are your users, how they use your product and try to convert casual users into regular users.

This is also the phase where you should optimize your signup flow, onboarding, upgrade, the whole user journey.

So, if you just started, or are in beta, don't worry about growing right now.

#growth #plg #productmgmt

Here's the atomic essay version!

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https://twitter.com/gonelf/status/1440694601367523328?s=20