Discover and read the best of Twitter Threads about #plg
Most recents (4)
1/ I can’t stop thinking about what’s next for software 🔮
What worked in the 2000s to propel SFDC won’t be what works for building a company in the 2020s.
That's esp. true with the valuation crash 📉
Here are the 11 #PLG principles for building in this new era. (It's a 🧵)
What worked in the 2000s to propel SFDC won’t be what works for building a company in the 2020s.
That's esp. true with the valuation crash 📉
Here are the 11 #PLG principles for building in this new era. (It's a 🧵)
2/ Build for the end user.
Software co's used to be laser-focused on buyers. End users were an afterthought, only getting access after the purchase.
End users are the new kingmakers. Provide real value for your end users, not just for executive buyers.
Inspo: @Calendly
Software co's used to be laser-focused on buyers. End users were an afterthought, only getting access after the purchase.
End users are the new kingmakers. Provide real value for your end users, not just for executive buyers.
Inspo: @Calendly
3/ Build to be discovered.
Software used to be marketed and sold.
Now products are bought, not sold. And they’re discovered, not presented.
Ordinary folks seek out solutions to their everyday problems whether through Google, friends, or their communities.
Inspo: @zapier
Software used to be marketed and sold.
Now products are bought, not sold. And they’re discovered, not presented.
Ordinary folks seek out solutions to their everyday problems whether through Google, friends, or their communities.
Inspo: @zapier
Don't try to grow your product too soon!
OFC you need to grow your product and get more business but when should you do it?
Before jumping into that let me tell you about the 4 main product phases
- Introduction
- Growth
- Maturity
- Decline
Let's focus on the first 2
OFC you need to grow your product and get more business but when should you do it?
Before jumping into that let me tell you about the 4 main product phases
- Introduction
- Growth
- Maturity
- Decline
Let's focus on the first 2
Introduction
it's the time between you finding a problem and having people signing up without your intervention.
This is the stage where you focus on finding product-market fit for your product.
it's the time between you finding a problem and having people signing up without your intervention.
This is the stage where you focus on finding product-market fit for your product.
This means finding your early adopters, talk to them, understand if your product solves their problem or not
It's important to focus in understanding what problem your product solve not building features that you feel it should have.
Listen to what your users need.
It's important to focus in understanding what problem your product solve not building features that you feel it should have.
Listen to what your users need.
1/ In 2021, #CustomerSuccess is everyone's job. That's especially true if you have a usage-based #pricing model where revenue growth is 100% dependent on customers using and seeing value from your product. Here's what that means for Product, Marketing, Sales, and more 👇
2/ Product: Treat #product investments as a revenue-generating expense. This means spending more on R&D vs. S&M relative to peer companies. Put that extra $$ towards UX and PM around product adoption & usability not just new features. Aka #PLG investments.
3/ Marketing: Connect marketing with the product and user community. Marketing should inspire & educate users.
@twilio is incredible here. They have quick start video guides, code samples for top use cases, a Twilio Champions program, and even a TwilioQuest role-playing game.
@twilio is incredible here. They have quick start video guides, code samples for top use cases, a Twilio Champions program, and even a TwilioQuest role-playing game.
“Working Backwards” is Amazon's brilliant approach to product development.
We took this approach and applied it to product onboarding, the make or break phase of any product.
I’m sharing 3 core concepts of the onboarding, all qualitative in nature.
@TweetSamG
#PLG
We took this approach and applied it to product onboarding, the make or break phase of any product.
I’m sharing 3 core concepts of the onboarding, all qualitative in nature.
@TweetSamG
#PLG
1. Parts
Parts are the knobs and settings on the TV or Radio device.
You know what they do when you touch them.
They are hard to design but even harder to name.
This is where most amount of iteration in product design happens in early days, and is worth the effort.
Parts are the knobs and settings on the TV or Radio device.
You know what they do when you touch them.
They are hard to design but even harder to name.
This is where most amount of iteration in product design happens in early days, and is worth the effort.
2. Sequence
Products automate jobs to be done for the user. Many impose a sequence of operation or sub-tasks to complete the job.
This sequence is never the same as user did outside your product or before your product.
Sequencing operation of the parts when good design helps.
Products automate jobs to be done for the user. Many impose a sequence of operation or sub-tasks to complete the job.
This sequence is never the same as user did outside your product or before your product.
Sequencing operation of the parts when good design helps.
