Thread by @BowTiedSalesGuy

There’s 3 core elements to successful Outreach:

1) Social
2) Intrigue / Curiosity
3) Value / Status

More on each below 👇🏼

1) Social

First thing the prospect is thinking who you are and where do you fall in THEIR social hierarchy

Are you a colleague of someone or a similar status to the prospect i.e VP / Director etc

Did you get a referral from a PA or from the prospects colleague or boss?

Did you used to go to college with the prospects spouse?

All of these things make a MASSIVE difference in cutting through the noise

One thing you can do is check Linkedin for mutual connections. Then reach out to those people for intros

You can either leverage a social connection OR show you are social by referencing a local event, meetup, tradeshow etc that your prospect is aware of

“Your name came up at Dreamforce”

2) Intrigue / Curiosity

A lot of salespeople try to lead with THEM being curious i.e “your company caught my eye” but that doesn’t work because salespeople are considered low status

If Mark Cuban said “your company caught my eye” the prospect would respond in 30 seconds

So what you need to do is intrigue the prospect by using curiosity to HOOK them

“John [your biggest competitor] just used our tool to get to market 7 months early which led them to raising $20M by XYZ VC.

Let’s discuss opps?”

Or

“We’re piloting a new accelerator for startups that raised at least $2M. You open minded enough to learn more?”

“We’re hand selecting Project Management SaaS companies to test out our leads. Equivalent to the quality of your current MQL’s. LMK”

3) Value / Status

You can sell anything 2 ways:

Using value: amazing tool that will improve OPEX by 26%

Using status: I’m a busy and competent professional that has a ton of insight because I’ve worked with many company including many of your competitors

Use both