Thread by @MusingPraveen

🌤️ #SEO - Search Volume ≠ Priority ⛅️

🔸 In my experience, search volume should not be used as a top priority metric to decide if you should write the content or not on a topic.

Why?

A thread. 🧵

(The represented search volume data is from a keyword tool)

(1/8)

For example, your content's main entity is 'bat'.

'Bat' has a monthly search volume of ~ 1,220,000.

But, 'bat' can have different meanings, like:
🔹 🦇 (bat animal)
🔹 🏏 (cricket bat)

And your topic is 'which bat is best for cricket'.

(2/8)

Now, the monthly search volume for 'cricket bat' is ~ 450,000.

🔹 Whereas, the monthly search volume for 'which bat is best for cricket' is ~ 1,600.

💡 So, how to NOT look at this data?

🔸 You can't say YES to the content based on the search volume of 'bat'. Because...

(3/8)

🔸 that search volume is not just for your product, it's for everything that means 'bat'.

🔸 You can't say YES to the content based on the search volume of 'cricket bat'. Becoz that search volume is about everything related to a cricket bat, not just about which is best.

(4/8)

🔸 The search volume for your topic is less, but that doesn't mean it should be not be created.

💡 The thing that matters is 'INTENT'.

🔸 If your audience is looking to buy a bat, they will look for the best one. And for that, they need to know which bat is the best.

(5/8)

🔸 Yout topic is LOW on search volume, but HIGH on search intent.

🔸 Remember, conversions are driven by 'intent' not 'search volume'.

🔸 So, if a topic makes sense for your audience, it will make for your business as well.

(6/8)

💡 We (The People) Are NOT Same

🔸 We search same thing, differently

🔸 If a tool says 'X' is searched 100 times. That doesn't mean it was searched for 100 times only

🔸 People search the same thing in multiple ways, like 'what is X', 'X meaning', 'definition of X', etc

(7/8)

🔸 Here, search volume is different for all variations, but the intent is the same.

🔆 Use search volume to get an idea about what terms might be popular to use but don't make it a decision-maker to choose topics for content writing.

🙏 Thanks for sticking to the end. 😀

(8/8)