Thread by @jsvxc

Niche selection vs analysis paralysis, it's a fine line.

To avoid procrastinating when building content sites, I use a *very* simple checklist before I do anything.

My philosophy for building content sites:

Niche sites are places to experiment + generate additional income. I don't want to spend all my time building, managing or putting all my eggs in one basket.

I want to front load content, get it ranked, revisit + improve.

So based on that, here are the things I look for when deciding to build out a site.

🔵 Domains

✔️ .com available, ideally an aged domain to speed things up

✔️ domain under $2k (i'm a one man band + self-funded so budget is important)

🟢 SEO

✔️ want to see low DR sites ranking in the SERPs (+ forums, Quora, Reddit ect)

✔️ E-A-T - if i've got to hire experts, spend ages getting citations, get trust signals etc, i don't want to be in that niche

🟠 Topics/keywords

✔️ evergreen topic - i don't want to have to keep up to date with a fast changing industry (unless I'm interested in it)

✔️ 100+ low comp KWs - at least initially, i want to generate cashflow by ranking for lots of keywords monetised with ads

🔴 Monetisation

✔️ can i make money w/ display ads - it's the most 'passive' income stream IMHO

✔️ can i potentially make a digital product to sell later down the line to diversify (+ be less reliant on ads)

General notes:

* I run through these checks quickly, under 15 mins
* use criteria important to YOU
* example: I don't avoid affiliate, but I treat it as a bonus income stream to ads. You may be the opposite & that's fine
* sometimes I disregard everything & go with my gut

That's it. Just 8 simple checks to run through before starting a content site.

DISCLAIMER: I find it helpful to run through these checks before committing to anything. BUT I still have too many half-finished projects

...so take my advice with a grain of salt 🧂