Thread by @semrush

Hey Twitter-verse! Today I wanted to share with you some ways to kickstart a brand new SEO strategy.

You’ve chosen SEO as your marketing priority, but there are many facets of SEO to consider before you start.

Ready?
#SEOThread @DianaRich013

Examples:
> Promote a new product or service
> Increase business presence in a new location
> Boost returning customers by x%

#SEOThread @DianaRich013

Establish a healthy foundation & complete a Site Audit. You’ll want your site strong before you embark on content. A Site Audit alerts you to issues like speed, crawling or domain issues that could prevent SEO progress.

#SEOThread @DianaRich013

Based on your goals, start your keyword & topic research. Personally, I start with content topic research because:
- It sparks new keyword ideas
- Creates subject matter context for my keywords

#SEOThread @DianaRich013

Strategically choose keywords that match the intent of your goal. For example, if you want to boost return visitors, be sure you choose keywords that encourage return visits. “Membership,” “frequent,” “next visit,” etc all support your goal.

#SEOThread @DianaRich013

If working with a local business, choose keywords that relate to the geographical area like neighborhood names, colloquial terms, etc. For example, SOHO, The Triangle, etc.

#SEOThread @DianaRich013

Understand where ELSE your site can be present. Take advantage of SERP Features by understanding which of your keywords trigger SERP Features so you can take advantage of that real estate once you start optimizing.

#SEOThread @DianaRich013

Notice we haven’t talked about a competitor analysis yet. Well, I did that on purpose. We are just going to focus on us — our site. Be aware of organic competitors simply to have them on your radar, but our strategy is going into us & our progress.

#SEOThread @DianaRich013

Assess existing content. Make lists of existing site pages, blog posts, eComm category pages, images, videos, etc. However you want to organize this is up to you, but you need to know what you have before you can strategize about what you’ll need.

#SEOThread @DianaRich013

Now that you know the site you’re working on, formulate your SEO strategy.
- What answers can you provide your audience to support your goals?
- Prioritize technical site issues
- What existing content can be optimized vs new content to be created

#SEOThread @DianaRich013