10 Reasons You Should Join Ship 30 for 30 (Whether You're A Beginner Or Expert-Level Writer)

1. Writing is lonely. Community makes it 10x more fun.

2. Masters of their craft never stop learning. Every person I look up to participates in many communities/masterminds per year 👇
3. Learning passively gives you the illusion of improving. Learning through action forces improvement (and Ship 30 is all action).

4. You can never have too many frameworks, mental models, and templates (and Ship 30 is packed with them) 👇
5. Being a great writer isn't really about writing. It's about THINKING. Learning how to think & frame problems is the most important skill to practice (which is what we do in Ship 30).

6. Getting early traction is hard. The "Ship 30 tide" causes all boats to rise 👇
7. The most unique writing happens at unlikely intersections. How do you discover these intersections? Surround yourself with a diverse group of thinkers.

8. Talent is not the key to success. The key is consistency. Nothing is more important than your daily writing habit 👇
9. How you write a book, or create a course, comes down to your ability to write potent, valuable pieces of information in 250-word increments. Master the Atomic Essay format, and you can write anything 👇
10. Insane amount of value for a laughable price point.

Some writing courses charge upwards of $8,000 to tell you to launch a blog or start a newsletter.

Ship 30 costs a fraction of that and is packed with 10+ years of ACTIONABLE digital writing techniques.
Would love to see you in the next cohort! (Sign-ups close in 2 days so if you're thinking about hopping aboard, do it quick!)

ship30for30.com

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More from @Nicolascole77

27 Sep
How do you hook customers like the pros?

These 6 sales copywriters have generated more than $10,000,000,000 (billion!) in sales.

Here are their most famous techniques 🧵👇
1. David Ogilvy's "Steal From The News" Technique

One of Ogilvy's most well-known ads was for Rolls-Royce.

The big idea?

"At 60 mph the loudest noise comes from the electric clock."

He stole this line from a press review of the car, and put it stage center.

Positioning 101
2. Gary Halbert's "Dear Reader" Technique

Halbert (who made millions writing sales letters for brands) also had a paid newsletter.

His signature style was to start each letter with, "Dear Friend and Subscriber."

He spoke directly to their wants & needs.

And he made a fortune.
Read 9 tweets
24 Sep
Attention Writing Twitter 📢

Only 7 days left to join the LAST Ship 30 for 30 cohort of the year.

...and it's looking to be our BIGGEST cohort yet.

In celebration, let's play a game.

1 RT = 1 digital writing tip we share inside the course.

Ready, go.
You can join the last Ship 30 for 30 cohort of the year here 👇

ship30for30.com
Digital Writing Tip #1: It's your content. You can do anything you want with it.

Atomic Essays can become:

• Newsletters
• Landing page copy
• eBooks
• Digital Products
• Course material
• Scripts for podcast episodes
• Etc.
Read 27 tweets
24 Sep
Want to sell books?

Build a business.

Here are 8 legendary examples of authors who have sold $100,000+ worth of books via their businesses.

🧵👇
1. Donald Miller, StoryBrand

StoryBrand is a messaging workshop, training program, and service for business owners.

It's estimated to do somewhere between $10 million & $20 million per year in revenue.

The book, StoryBrand, sells approx 100 books per day on Amazon.

$30k/mo.
2. Brendan Burchard

Brendan is one of the highest-earning online course instructors in the world. ($10M+/year)

He also is a highly paid keynote speaker & consultant.

His book, High Performance Habits, still sells approx 5-10 copies per day on Amazon.

$5k/mo
Read 12 tweets
23 Sep
My 6th book is officially live!

500 pages of poems and journals kept on my phone over the course of 18 months building my first company.

The conclusion?

20+ employees, 80+ clients, and millions in revenue, I realized I wasn't happy.

This book captures that slow realization.
You can grab a copy here:

amazon.com/gp/product/173…
Read 7 tweets
14 Sep
The OG Category Designers: Al Ries & Jack Trout

In 2001, these two ad executives wrote one of the most impactful books on Marketing Psychology, called "Positioning."

In it, they revealed the 9 secrets for getting into the mind of the customer.

🤯👇
Secret #1: Positioning is about being known in the customer's mind for something specific.

And the easiest way to do that is to be FIRST.

Their rationale was simple:

It's better to be first in a NEW category than try to be "better" in an existing category.
Secret #2: Choose 1 leading benefit.

Legendary copywriter, David Ogilvy, used this technique often.

The only way to become "known" in the customer's mind is to own 1 specific benefit.

(Listing lots of vague benefits like, "Great, terrific, super tasty," etc., does nothing.)
Read 12 tweets
7 Sep
The 22 Immutable Laws of Online Writing

1. Don't start a blog (start a Social Blog instead)

2. Volume wins

3. Aim for CLEAR, not "clever"

4. Make a strong promise to the reader in your headline

5. Deliver on your promise in the content

6. Skimmability = Readability

👇👇
7. Your subheads should tell a story

8. Practice In Public

9. Use engagement data to dictate what you write, next

10. You are not the main character. The reader is

11. The size of the question = the size of the audience

12. Specificity is the secret to standing out

👇👇
13. Don't compete in someone else's category. Create your own

14. Imperfectly Published > "perfect" & unpublished

15. Don't focus on individual pieces. Build your library

16. Repeat your "core narratives"

17. The more you write, the more you write

👇👇
Read 6 tweets

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