Want to sell books?

Build a business.

Here are 8 legendary examples of authors who have sold $100,000+ worth of books via their businesses.

๐Ÿงต๐Ÿ‘‡
1. Donald Miller, StoryBrand

StoryBrand is a messaging workshop, training program, and service for business owners.

It's estimated to do somewhere between $10 million & $20 million per year in revenue.

The book, StoryBrand, sells approx 100 books per day on Amazon.

$30k/mo.
2. Brendan Burchard

Brendan is one of the highest-earning online course instructors in the world. ($10M+/year)

He also is a highly paid keynote speaker & consultant.

His book, High Performance Habits, still sells approx 5-10 copies per day on Amazon.

$5k/mo
3. Gary Vaynerchuk

Gary runs a $200M/year ad agency, VaynerMedia.

Book revenue is inconsequential to him.

And yet his book, Jab, Jab, Right Hook still sells ~150 copies/mo on Amazon.

$5k/month.

That's just 1 of his books.
4. Seth Godin

Entrepreneur and marketer Seth Godin has written 18 books.

His most famous one, "Purple Cow," came out 10+ years ago.

It still sells ~650 copies per month on Amazon.

$10k/mo.

Every new person on his email list/in his workshops gets introduced to his library.
5. Ryan Holiday

Once Ryan Holiday realized his niche was Stoicism, he doubled-down and built a whole business around it.

โ€ข Email list
โ€ข Physical & digital products
โ€ข Podcast
โ€ข And more.

The Daily Stoic still sells ~2,500 copies/mo on Amazon.

$50k/mo.

Not bad.
6. Ramit Sethi

Ramit wrote the best-seller "I Will Teach You To Be Rich."

But he also has an entire business teaching people these same principles.

New students = new readers.

He still sells approx ~2,000 copies of this book per mo on Amazon at $10 per.

$20k/mo in book sales
7. Russell Brunson

Clickfunnels Extraordinaire, Russell "wrote the book" on how to use books as lead magnets to up-sell higher-ticket products.

Despite giving this book away for free, this book still sells ~200 copies/mo on Amazon.

$3k/mo.
8. Tony Robbins

Maybe one of the best examples of how building a business helps you sell books.

Tony's retreats, courses, products, and offerings span categories ranging from health & wellness to money & business.

He sells ~1,000 copies of this book/mo on Amazon.

$10k ez.
I highlight this methodology for selling books because it's the same business model I've created for myself.

#ship30for30 introduces new writers to my philosophies on writing, which sells books.

I sell ~10 copies of this book per day on Amazon.

$2k/mo

Just the beginning.
Very few people write a book & sell books in any sort of linear way.

The vast majority of successful nonfiction writers treat books as part of their broader business.

In some cases, the book becomes a hit (Ryan Holiday)

In others, books drive new customers (Russell Brunson)
If you are thinking of writing a book yourself, start here:

Startwritingonline.com

โ€ข โ€ข โ€ข

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More from @Nicolascole77

24 Sep
Attention Writing Twitter ๐Ÿ“ข

Only 7 days left to join the LAST Ship 30 for 30 cohort of the year.

...and it's looking to be our BIGGEST cohort yet.

In celebration, let's play a game.

1 RT = 1 digital writing tip we share inside the course.

Ready, go.
You can join the last Ship 30 for 30 cohort of the year here ๐Ÿ‘‡

ship30for30.com
Digital Writing Tip #1: It's your content. You can do anything you want with it.

Atomic Essays can become:

โ€ข Newsletters
โ€ข Landing page copy
โ€ข eBooks
โ€ข Digital Products
โ€ข Course material
โ€ข Scripts for podcast episodes
โ€ข Etc.
Read 24 tweets
23 Sep
My 6th book is officially live!

500 pages of poems and journals kept on my phone over the course of 18 months building my first company.

The conclusion?

20+ employees, 80+ clients, and millions in revenue, I realized I wasn't happy.

This book captures that slow realization.
You can grab a copy here:

amazon.com/gp/product/173โ€ฆ
Read 7 tweets
14 Sep
The OG Category Designers: Al Ries & Jack Trout

In 2001, these two ad executives wrote one of the most impactful books on Marketing Psychology, called "Positioning."

In it, they revealed the 9 secrets for getting into the mind of the customer.

๐Ÿคฏ๐Ÿ‘‡
Secret #1: Positioning is about being known in the customer's mind for something specific.

And the easiest way to do that is to be FIRST.

Their rationale was simple:

It's better to be first in a NEW category than try to be "better" in an existing category.
Secret #2: Choose 1 leading benefit.

Legendary copywriter, David Ogilvy, used this technique often.

The only way to become "known" in the customer's mind is to own 1 specific benefit.

(Listing lots of vague benefits like, "Great, terrific, super tasty," etc., does nothing.)
Read 12 tweets
7 Sep
The 22 Immutable Laws of Online Writing

1. Don't start a blog (start a Social Blog instead)

2. Volume wins

3. Aim for CLEAR, not "clever"

4. Make a strong promise to the reader in your headline

5. Deliver on your promise in the content

6. Skimmability = Readability

๐Ÿ‘‡๐Ÿ‘‡
7. Your subheads should tell a story

8. Practice In Public

9. Use engagement data to dictate what you write, next

10. You are not the main character. The reader is

11. The size of the question = the size of the audience

12. Specificity is the secret to standing out

๐Ÿ‘‡๐Ÿ‘‡
13. Don't compete in someone else's category. Create your own

14. Imperfectly Published > "perfect" & unpublished

15. Don't focus on individual pieces. Build your library

16. Repeat your "core narratives"

17. The more you write, the more you write

๐Ÿ‘‡๐Ÿ‘‡
Read 6 tweets
1 Sep
Beware The NFT Crash of 2022

I bought my first cryptocurrency in 2016.

Poured all my savings into Ethereum.

In 8 months, I turned $10k into $250k. I was still living in a studio apt with no dishwasher or AC.

Then, everything crashed.

5 Big Lessons For This ๐Ÿ”ฅ NFT Market ๐Ÿ‘‡
*Note: I just aped into NFTs.

I have skin in the game.

I think we have more headroom to go.

But, I also went from pretty broke to "short-term rich" to broke again 5 years ago. And I'm seeing a lot of patterns repeat here.

Let's not make the same mistakes, shall we?
Lesson #1: Just cuz someone made $$, doesn't mean they're smart.

In 2017, crypto was bananas.

Everyone where you went, "Bitcoin."

Since I was known as a ghostwriter for CEOs, I got invited to a "Crypto Mastermind Dinner" in a $20M home in LA one night.

Looked like this:
Read 20 tweets
31 Aug
Original Ideas 101

Over the past 5 years, I have ghostwritten 3,000+ articles for:

โ€ข Silicon Valley founders & investors
โ€ข Fortune 500 executives
โ€ข Olympic athletes
โ€ข Grammy-winning musicians

The crazy part?

Most ideas people think are unique/original, aren't.

๐Ÿงต๐Ÿ‘‡
Lesson #1: The amount of time you've spent thinking about the problem = the degree to which your idea is different.

I've written SO many articles for executives about:

โ€ข Culture
โ€ข Hiring
โ€ข Productivity
โ€ข Leadership
โ€ข Etc.

99% of them all say the same things.
Lesson #2: Business success does not guarantee "thought leadership."

Most people think being seen as a leader is about external achievement/biz success/title/$$$/etc.

And yes, those things can help.

But "thought leadership" is about differentiation of IDEAS.

Takes time.
Read 8 tweets

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