1/ Crypto Wallet 101. How to keep your assets clean, secure, and ready for tax season. Plus, track all your NFTs and coins in one place. 🧵
2/ Security is a top priority, for sure—but so is organization and clarity. To trade and invest with confidence, you will need a complete understanding of what’s working in your portfolio.
Let’s start with safety, and why you need both hot + cold wallets.
3/ Hot wallets
You can instantly create these by downloading MetaMask or Rainbow. They’re less secure, but more convenient. By keeping some crypto in them, you’re ready to trade on the fly.
You’ll get a private seed phrase. Keep it safe—never store it or type it online.
4/ Fun fact about your seed phrase. You can take it to other hot wallets.
Signed up using Rainbow, but want to take it into MetaMask? No problem.
These apps don’t lock you in to their UI. Your wallet and passwords are yours alone, take them to whatever interface you want.
5/ Cold wallets
A more secure solution for long term investments and NFTs. These are offline, USB-like devices that never share private keys with your computers. Store the bulk of your holdings on these.
I use Ledger Nano X. Other options are Trezor and the GridPlus Lattice1.
6/ Bottom line: you need both hot and cold wallets. Ideally, you will have multiples of both.
It may seem disorganized to be spread across several wallets. But if you are hacked, this limits your exposure. Better to lose 10% than 100%.
Now, let’s solve for organization.
7/ Portfolio monitoring
Before trying to create spreadsheets, sign up for portfolio viewers like CoinTracker or Zapper.
These allow you to import all your wallets, monitor complete financial performance, and analyze your investment strategy.
8/ Taxes
A lot of people swear by @CoinTracker in particular, which gives you visibility into your unrealized gains and can help with tax-loss harvesting.
Trust me, you do not want to be unprepared come tax season.
9/ NFT monitoring
Unifying all your NFT holdings in a dashboard is critical.
But because NFTs can be so volatile, it’s also necessary to have visibility into their floor prices and unrealized value.
Staking means committing your crypto assets to support network transactions in exchange for interest. An easy way to earn money that would otherwise clutter your wallet.
There are many ways to stake. One place to start is @LidoFinance.
11/ NFT viewing
It’s informative to take a peek at your NFT holdings (and those of others 👀). At rainbow.me, you can paste in any address for a quick look. And the links are sharable!
I’ll be sharing tips soon on how to take this analysis to a much deeper level.
12/ Now you’re organized, armed with insights, and ready to trade with confidence. Go get yourself some JPEGs.
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1/ Anyone can create a free NFT that shows up immediately in their wallet. It only takes ten minutes—here’s how. 🧵
2/ There are many ways to “mint” (publish an NFT onto the blockchain), but in my experience the easiest way is to use @opensea. It’s fast, simple, and free.
1/ How NFTs will forever change the way brands and creators interact with communities. 🧵
2/ Brands and creators are always testing new ways to interact with audiences—via rewards, communities, and loyalty programs. Usually through the lens of ROI: “how much value can we extract from fans?”
It’s an outdated model.
Here’s how NFTs offer a more holistic approach.
3/ Rule #1: the incentives must be aligned.
That means tangible benefits for communities. No cash grabs, no leeching—brands get insights + loyalty, but customers get increased power + rewards.
Those that nail it will kickstart a retention + innovation flywheel.
1/ How companies can use NFTs for marketing and community building 🧵
2/ Businesses spent the last decade dialing in their online strategy—relying on digital ads, content creation, and influencers.
But old models are facing increasing cost pressures and competition. Brands are struggling to own and retain their audiences. To be authentic.
3/ Meanwhile, creators figured out how to turn audiences into communities, giving them space and *incentive* to interact: financial and social capital, education, and a place where they belong.
Reddit communities are moving markets. Discord communities are creating their own.
But you can waste years of your life in the wrong job, learning the wrong skills.
And when you’re not working towards upward mobility, you can get STUCK.
10 principles of career growth:
1. Form a tribe
Advancement at work comes from peer support that translates into leadership. Not from quietly executing behind a desk. Go out with your coworkers. Rally them, inspire them. Make sure they feel heard.
When you need it, you’ll have their support.
2. Be “dumb”
No one knows as much as they think they do. Embracing “dumb” means having the humility to recognize your knowledge gaps and to follow through on educating yourself. To relentlessly seek information and improvement.
The odds were truly stacked against us: bootstrapped, crowded category, no network to speak of.
But we sold our startup for nine-figures thanks to an exceptional product—and some original marketing.
17 marketing strategies we used to outperform legacy brands. 🧵👇
Invest in personal relationships 🤝
☑ Wine and dine your partners. Send cards. Text them. Move the needle 5%, and you win the edge over your less-engaged competition
☑ Recognize network effects take years to build. Connections you make in year one will pay off 10x by year five
Write candidly and prove that you’re engaging 💁
☑ Your biggest advantage is your authenticity—develop a voice and be honest af
☑ If you wouldn’t text it to your friend, don’t use it in your copy
☑ Share customer convos on social, thereby inviting more and creating a flywheel