Volume—how much ETH is flowing in and out of the collection
24h% + 7d%—tell whether the project is accelerating or decelerating
9/ Browse until you find a project you like with a “floor price” you can afford.
The floor price is the minimum cost you will pay to buy your NFT. Also a key metric for the collection’s value.
10/ Now, let’s verify that this is project has potential. No buy is a sure bet, but we can do some diligence.
11/ Visit the project’s Twitter and Discord accounts.
An engaged community indicates the project will have enthusiastic support. It also means project leaders will be able to source ideas from within the community.
The success of NFT projects relies on community engagement.
12/ Read the project’s roadmap.
Some NFTs grant access to events, community chat channels, mercy, freebie NFTs, and more.
If the plans are promising and the team executes, the price of the NFT could rocket.
If future plans are lacking, the collection could fizzle.
13/ OK. We’ve verified the project has some legs. Let’s check individual listings (that we can afford!) and their rarity.
14/ On the collection page, click “Filter,” then “Buy Now.” This view shows what’s available immediately, rather than what’s available for bids.
Now, select an NFT. On its listing page, you can view a history of transactions.
More transactions help to validate the NFT’s value.
15/ Click “Properties.” This tells you whether the NFTs traits are common to the collection, or rare. Usually, rares have higher price tags.
This part is fun. Find one that one resonates. Bonus points if it’s uncommon.
Happy hunting!
16/ All right, you found “the one”—time to buy this thing!
17/ Click buy! This takes you back to a Rainbow purchase screen.
See the “gas fee”? This is how much you’re paying the Ethereum network to process the sale. If it’s high due to network congestion, you can always wait for it to come down later.
Hit confirm!
18/ Now, just wait for the blockchain to execute the transaction. It could take a few minutes.
If everything processed correctly, the NFT will show up in your wallet!
🥳🥳🥳
19/ Congrats, you own an NFT! Now, you’re prepared to learn more about bidding, selling, and tools the pros use. Thread for another day. :)
If you’re serious about this whole NFT thing, by the way—buy a Ledger wallet. This piece of hardware will massively upgrade your security.
20/ One last tip on buying NFTs: buy mints.
What’s a mint? That’s when an NFT is created.
Here’s what it’s like. 👇
21/ A project announces they’re launching 10k mints at 5pm.
You refresh their site until you see the option to connect your wallet and authorize a mint.
Once processed, the NFT will be sent to your wallet.
22/ Heads up:
For most projects, you can’t see what traits the NFT you’re minting will have. With luck, you’ll get a rare.
23/ Mints are appealing because you could be getting in for a fraction of what the eventual price will be.
The Bored Ape mint? Only .08 ETH—just $250 USD!
24/ So how do you find out about upcoming mints? Discord and Twitter.
Most project Discords have #NFT channels where the community discusses emerging projects. Keep your eyes peeled and you might get a heads up on minting the next Bored Ape.
25/ Thanks for reading. I hope many of you buy your first NFT thanks to this guide. Share your favorites in the comments!
Disclaimer: This thread is not investment advice. Do not FOMO into NFTs you can’t afford to lose.
1/ How NFTs will forever change the way brands and creators interact with communities. 🧵
2/ Brands and creators are always testing new ways to interact with audiences—via rewards, communities, and loyalty programs. Usually through the lens of ROI: “how much value can we extract from fans?”
It’s an outdated model.
Here’s how NFTs offer a more holistic approach.
3/ Rule #1: the incentives must be aligned.
That means tangible benefits for communities. No cash grabs, no leeching—brands get insights + loyalty, but customers get increased power + rewards.
Those that nail it will kickstart a retention + innovation flywheel.
1/ How companies can use NFTs for marketing and community building 🧵
2/ Businesses spent the last decade dialing in their online strategy—relying on digital ads, content creation, and influencers.
But old models are facing increasing cost pressures and competition. Brands are struggling to own and retain their audiences. To be authentic.
3/ Meanwhile, creators figured out how to turn audiences into communities, giving them space and *incentive* to interact: financial and social capital, education, and a place where they belong.
Reddit communities are moving markets. Discord communities are creating their own.
But you can waste years of your life in the wrong job, learning the wrong skills.
And when you’re not working towards upward mobility, you can get STUCK.
10 principles of career growth:
1. Form a tribe
Advancement at work comes from peer support that translates into leadership. Not from quietly executing behind a desk. Go out with your coworkers. Rally them, inspire them. Make sure they feel heard.
When you need it, you’ll have their support.
2. Be “dumb”
No one knows as much as they think they do. Embracing “dumb” means having the humility to recognize your knowledge gaps and to follow through on educating yourself. To relentlessly seek information and improvement.
The odds were truly stacked against us: bootstrapped, crowded category, no network to speak of.
But we sold our startup for nine-figures thanks to an exceptional product—and some original marketing.
17 marketing strategies we used to outperform legacy brands. 🧵👇
Invest in personal relationships 🤝
☑ Wine and dine your partners. Send cards. Text them. Move the needle 5%, and you win the edge over your less-engaged competition
☑ Recognize network effects take years to build. Connections you make in year one will pay off 10x by year five
Write candidly and prove that you’re engaging 💁
☑ Your biggest advantage is your authenticity—develop a voice and be honest af
☑ If you wouldn’t text it to your friend, don’t use it in your copy
☑ Share customer convos on social, thereby inviting more and creating a flywheel
Startups are hard as hell when you’re low on cash. But the upside is well worth the pain.
Here’s how we scaled into 30,000 stores and 30 countries from a household income of $30k 👇
1️⃣ Do the unscalable
It’s the little things. The personal phone call. The personalized note and customer service. Getting on Zoom with an influencer. Scaled businesses can’t embrace the “human side” of startups the way you can. Lean in.
The more unscalable, the better.
2️⃣ Leverage authenticity
Authenticity is your fastest path to forging brand devotion. Luckily, you have it in excess. Your story, your character, your VIBE. Everyone roots for the underdog. Take your customers behind the scenes.
To grow our brand into millions of homes, we gave away 100,000+ free products.
Simply put, sampling is HUGELY underleveraged, and commonly more effective than traditional advertising.
Here’s how the best in the biz strategize to get their products into the right hands. 🧵
The Power of Sampling
-Sampling to the right people unlocks EXPONENTIAL value—retail placements, virality, user generated content, & more
-Customer loyalty skyrockets because recipients feel valued and grateful
-Sampling within communities unlocks organic buzz and word of mouth
Your VIP List
-If anyone could try your product, who would you send it to?
-Make a list across press, celebrities, and industry influencers—go big and don’t hold back
-Do it in waves—the more clustered your samplings, the more clustered your conversations