Facebook was down.
Instagram was down.
What does this mean for you and your brands?
And how to prepare for the next time it happens?
\Thread
Instagram was down.
What does this mean for you and your brands?
And how to prepare for the next time it happens?
\Thread
If you spend time online, you'd know FB and IG were down for over 8 hours.
Nobody could post.
Nobody could see new updates.
And productivity and Twitter traffic certainly went up.
Nobody could post.
Nobody could see new updates.
And productivity and Twitter traffic certainly went up.
Downtime is not uncommon.
What's uncommon is how long it took for the Facebook team to mitigate the issue.
What's uncommon is how long it took for the Facebook team to mitigate the issue.
See, if your business relies on Facebook and Instagram, today was certainly a scary day.
I can imagine how many time your tried refreshing your feed without success.
Or sending DMs without getting any replies.
Or tried to connect with your fans but your messages weren't posted
I can imagine how many time your tried refreshing your feed without success.
Or sending DMs without getting any replies.
Or tried to connect with your fans but your messages weren't posted
If today wasn't a wake-up call to diversify, I don't know how to persuade you to stop relying on one single platform.
So how do you diversify?
So how do you diversify?
The SAFE BET is...
Starting an email newsletter.
Begin to collect emails and grow your email list.
THIS IS A MUST.
Why?
Keep reading.
Starting an email newsletter.
Begin to collect emails and grow your email list.
THIS IS A MUST.
Why?
Keep reading.
The reality is that you don't own any of the social media accounts you run.
You can be banned at any time with no explanation.
The company might go bankrupt and close.
Or your account can get hacked.
Or the social app can go down – like it did today.
You can be banned at any time with no explanation.
The company might go bankrupt and close.
Or your account can get hacked.
Or the social app can go down – like it did today.
But NOBODY can take your email list away from you.
For ONE big reason.
You can always download a backup of all the emails.
And you can upload this backup to other email marketing services.
For ONE big reason.
You can always download a backup of all the emails.
And you can upload this backup to other email marketing services.
So really.
Start a newsletter today.
I recommend you get ConvertKit.
Here's my aff link:
rosa.do/convertkit
They're free for up to 1000 subscribers.
Start a newsletter today.
I recommend you get ConvertKit.
Here's my aff link:
rosa.do/convertkit
They're free for up to 1000 subscribers.
Another thing you can do to diversify is repurposing your content to grow on other social media account.
Your IG captions can be turned into emails.
Your Reels can become Tiktoks.
Your Facebook videos and lives can be uploaded to Youtube.
Your IG captions can be turned into emails.
Your Reels can become Tiktoks.
Your Facebook videos and lives can be uploaded to Youtube.
Develop the habit of repurposing your content.
Hire an Agency to do that for you.
You'll get charged $2-$5K/mo to get it sorted out.
Don't sleep on this.
Hire an Agency to do that for you.
You'll get charged $2-$5K/mo to get it sorted out.
Don't sleep on this.
Finally, start an email list.
Yes, I'm repeating myself.
But the email list is the ultimate marketing weapon.
Great to sell stuff.
And simple to automate.
Yes, I'm repeating myself.
But the email list is the ultimate marketing weapon.
Great to sell stuff.
And simple to automate.
If you liked this thread,
please retweet the first tweet
Here's a shortcut to it 👇
please retweet the first tweet
Here's a shortcut to it 👇
https://twitter.com/joserosado/status/1445167637676404738
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