Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it
Copywriting is one of the core digital writing skills you can develop.

Dozens of other frameworks like this inside our 13,000-word free Ultimate Guide:

startwritingonline.com
More copywriting tips from the legendary Gary Halbert:

For more frameworks like this:

Follow me → @dickiebush

I talk about digital writing and digital leverage with daily tweets and weekly threads.

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More from @dickiebush

5 Oct
Recap: The best things I wrote in September 2021:

• Money lesson
• Digital leverage
• Google docs hacks
• Writing frameworks
• Copywriting routines
• Online course tech stacks
• And much much more

🧵👇🏼
Pinpoint Writing: How to Specifically Target Your Ideal Reader:

My advice to anyone looking to start creating a mountain of digital leverage:

Read 13 tweets
1 Oct
15 hours left to hop aboard the LAST Ship 30 wave of 2021!

• Build lifelong friendships
• Publish 30 pieces of written content
• Learn the fundamentals of digital writing

If you're one of the 665 October Shippers, introduce yourself and meet your shipmates in the replies! 🚢
Another 17 Shippers rolling in already this morning 🚢🚢🚢🚢

Hop aboard or watch from the shore until January:

ship30for30.com
Here's a sneak peek at some of the digital writing frameworks we share inside:

Read 10 tweets
1 Oct
Looking to build an online course?

Over the next 30 days, Ship 30 for 30 will help over 600 writers start writing online.

Supporting them is a team of 4 people and an army of software platforms.

Here's the stack powering the marketing, curriculum, community, and operations:
This thread covers everything we use for:

• Surveys
• Community
• Live sessions
• Landing page
• Course hosting
• Internal operations
• Email communication
• Writing and publishing

It's the thread I wish I had 9 months ago when Ship 30 started.

Links at the bottom!
Let's start with the landing page.

• Built with @webflow
• Testimonials with @shoutoutso_ and testimonial.to
• Email capture with @rightmessageapp
• Pop-ups using @usefomo
• Copywritten by yours truly

BUT - you can get by with way less.

ship30for30.com
Read 16 tweets
29 Sep
72 hours left to join the 639 others on board the October Ship 30 cohort 🚢

Over 30 days, you'll learn the fundamentals of digital writing and build lifelong friendships along the way.

Hop aboard the biggest, best, and LAST cohort of the year!

🚢 ship30for30.com 🚢
If you want a sneak peek of some of the frameworks we share inside the course, check out this thread from co-captain @Nicolascole77

YouTuber and Ship 30 alum @mattragland put together an epic video review of his Ship 30 experience.

Check it out:

Read 11 tweets
25 Sep
Category creation, decentralization, and building multiple income streams.

My 5 favorite podcasts of the week (with one-sentence descriptions)🧵
An absolute masterclass in category creation, languaging, and leveraging specificity with @jmikolay and @Nicolascole77 on the @gumroad podcast:

open.spotify.com/episode/7uTYn8…
A comprehensive breakdown of China’s strategy, decentralized citizen journalism, and decentralized social media with @theallinpod and @balajis:

open.spotify.com/episode/0F4EMC…
Read 7 tweets
22 Sep
College completely failed in teaching me how to write.

So I spent over 500 hours studying legendary authors and copywriters.

Then, I distilled what I learned into 6 simple frameworks.

But unlike college, these won't cost you $120,000.

Here they are for free:
First, I studied David Ogilvy.

I figured there was no better place to start than the "Father of Advertising."

And the best thing I found was his 10-bullet masterclass memo titled "How to write."

This memo could replace your college English class:

To learn the art of copywriting, I started with Gary Halbert.

Anyone who can generate $1,000,000,000 in revenue from their sales letters deserves to be studied.

And his 12 time-tested strategies for writing effortless copy are a good place to start:

Read 11 tweets

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