Thread by @semrush

Hi Semrush fans, I’m Nick LeRoy, freelance SEO consultant and author of the #SEOForLunch and TheSEOFreelancer newsletters.

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In today’s Semrush thread I want to cover SEO freelancing. I’ll cover both the benefits and the drawbacks of freelancing.

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Let’s tackle the Pros of freelancing first!

🏆 Be. Your. Own. Boss.
🏆 Work as much (or little) as you want/need.
🏆 Money CAN be significantly better.
🏆 Work wherever there is an internet connection.
🏆 Emphasis on execution vs endless meetings.

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No list is complete without covering the cons.

📛No consistent paycheck.
📛Need to run a business AND execute deliverables.
📛Taxes and costs your 9-5 job would typically pick up.
📛Lack of group brainstorming.
📛Can be lonely at times.

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My reason for going freelance full-time? My position was eliminated at the beginning of COVID-19. I’m now 15+ months into my journey and I'm not looking back.

I documented my story that you can read here. theseofreelancer.com/p/seo-freelanc…

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A few of my biggest takeaways (Covered in the article)

Think your 9-5 is a “safe” paycheck? This is a misconception. The pandemic has proven that even the most in demand jobs (such as SEO) aren’t safe from furloughs and layoffs.

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For many large companies (including agencies) the interview process is broken. Nobody should have to commit to 3-4+ weeks and 5+ interviews for an open position.

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Did you get through the interview process? Make sure you dig deep into their interpretation of work/life balance. “Unlimited PTO”, bonuses and promotions are often VERY political.

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This is also a good time to discuss with your employer their stance on freelancing. While freelancing should never impact your 9-5 gig, I'd run (run don’t walk) away from those who discourage or outright ban freelancing.

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Have a history of demonstrating successful SEO? You’re more than likely going to be able to make significantly more independently vs a 9-5 job. For many, charging even $50.00/hr can result in making their 9-5 salaries in a fraction of the time.

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Prepare for ups and downs in revenue. Taxes, time management and client management become key focus areas.

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Final Thought:

Still getting pushback or want to experience full control -- I recommend freelancing full-time!

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