1/ We just announced @MoPub is being acquired by @AppLovin. Since we acquired MoPub in 2013 we’ve grown the business significantly and it became a leading innovator in a crowded and competitive industry. prnewswire.com/news-releases/…
2/ This decision was certainly not made lightly, but it does mean that we’ll be able to better focus on high impact areas, such as performance ads, professionals, small and medium businesses, and commerce that will push Twitter to new heights.
3/ It will also give MoPub and their customers the opportunity to flourish with the singular focus that AppLovin can provide. We believe AppLovin is well-positioned to continue to grow and invest in MoPub, as well as deliver exceptional service to their customers.
4/ I’ve always been impressed by MoPub’s grit and resourcefulness in a complex industry. An eternal thank you to the entire team who put their hearts & souls into their work - your commitment and passion is truly inspiring and we’re all grateful for you. 💙
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