Thread by @boo

👋 everyone! Today we shared some of the awesome work from Twitter’s Ads Product team over the last year or so, and I’m excited to share a lil 🧵 of it with you now! First, read this 👇 adweek.com/programmatic/l…

There are millions of businesses, professionals, non-profits, publishers and creators on Twitter. As @iamjameelg says, we need to make it easy for them to onboard, and we also need to make sure they can promote their Tweets in a quick and frictionless way 🏪

That’s why we rebuilt Quick Promote, our most popular self-serve ad tool. This is live in the US and will be available globally later this year 🌍

In Feb, we launched our rebuilt App Install and Website Clicks solutions, which, as @SEP noted, is a huge part of the reason why advertisers are excited to work with us: we help them achieve lower-funnel marketing objectives and drive real business outcomes📈

Ad Formats are the way that people experience ads on Twitter. These help both brand and performance advertisers. You’ve probably seen and swiped on what we call Carousel Ads 🎠 which are immersive, engaging, and effective. Check em out: business.twitter.com/en/advertising…

Looking for reach? ✅ Our signature timeline takeover, First View, gets 30-40% more reach than previously. We also introduced Curated Categories and redesigned our pre-roll video ad format, improving ad recall by 20%. Helpful visuals: adweek.com/programmatic/t…

And of course, brands need to feel safe when they advertise on Twitter. We launched Conversation Settings, which allow advertisers to control who can reply to their Promoted Tweets. This is only one of many efforts - Brand Safety is a huge focus for us: blog.twitter.com/en_us/topics/p…

I’m so proud of the many, many teams that worked so hard and showed such #grit in making all this possible, and I’m filled with #gratitude for the opportunity to partner with such amazing colleagues, customers and industry leaders 🙏🙏🙏

PS we’re hiring! Come #jointheflock careers.twitter.com 🖖