"Kenapa Website Saya Tak Convert?"

⚡️ Apa patut saya buat?
⚡️ Apa patut designer saya ubah?
⚡️ Apa punca sebenar?

Ada banyak sebab website tak convert.
(Thread)
Kita boleh susun secara chronology,

⚡️ Dari Mana visitors datang?
⚡️ Kenapa mereka datang?
⚡️ Ke mana mereka harus pergi.

Dari sini kita boleh korek dan faham masalah website kita.
1. Salah Target Audience

Jika kita target pada terlalu umum dan kita tahu, orang itu tidak ada duit lebihan yg banyak, sudah pasti dia tidak akan bertindak.

Target orang ada duit (lepas gaji)
2. Salah Mesej

Jika message nya tidak sampai, maka jangan haraplah visitors akan membeli.

Macam buat lawak, tapi punchline tak sampai.

Teringat cerita Joker ..

Paling mudah, focus pada pain dan gain.
3. Website Slow

Ini antara punca orang menyampah nak guna website. Setiap click kena tunggu 5 saat. Lama-lama boring dan terus tutup.

Orang nak cepat. Banyak hal lain di dunia.

Even barang viral pon, kena cepat. (Itu sebab @khairulaming tak buat website sendiri)
4. Website Tak User Friendly

Bila click, dia tak perform sepatutnya.
Nak tambah order susah.
Nak support tiada.
Nak info, tapi tersorok.

Punca: Salah susun Info dan tak cukup info.
5. Tak Device Friendly

Bukan saja mobile friendly, tapi device.

Kadangkala kita gunakan aja apa-apa device yg ada untuk browse website. Dan bila cara display tu lari dan keluar dari screen, kita pon jadi letih nak pinch zoom. Tutup.
6. Warna Meriah

Semua nak highlight, semua nak terang. Last-last visitors jadi pening.

Bila pening, visitor tutup.

Limitkan penggunaan warna.
Guna color calculator.
7. Tiada CTA

Ni paling common. Ads dah cantik. Website dah lawa, tapi tak tade CTA. Apa yg kita nak suruh visitors buat sebenarnya?

Macam pergi airport, mesti ada pintu keluar dan masuk.

Kita mesti guide visitor ke arah sesuatu.
Letih kann nak buat website yg dapat convert?
Pening nak baca banyak buku?
Lagi pening bila dah spend beribu, tapi hasil ke laut.

Upah saya (dan team) untuk Audit Website.

Kami tak charge BERIBU untuk consultation.

Click di bawah, promo hingga 31 Oct.

siteux.co/website-audit/

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More from @edwinmasripan

10 Oct
Rank Google No 1, Tanpa Tulis Content.

Bagaimana, website yg tiada backlink dan dibina dalam 2 minggu boleh mendapat tempat tertinggi di Google?

Apa trick nya? Apa thought process? Apa dibuat?

Saya kupas satu2. (thread) Image
Page ini SIMPLE gile.

Almost tiada content, kecuali kita interact dengan input dan cuba masukkan data.

Ini rupa page tersebut. Image
Berikut adalah Action Plan

1. Bina tools
2. Paling mudah guna
3. Tulis SEO Meta.
4. Copywriting direct.
5. Paksa visitor 'stay lama'.
6. Promote di Twitter
7. Paksa Google Index.
Read 12 tweets
30 Sep
Kerja Marketing ada 3 Je.

⚡Market
⚡Mesej
⚡Media

Selebihnya bidang lain.
(Thread)
⚡Market adalah memahami apa yg orang perlukan.

👉 Apa bermain dalam kepala.
👉 Kerisauan & Keinginan
👉 Sizeable demand
👉 Kesanggupan utk bayar.

Jika ini tak jumpa, jangan mulakan stage seterusnya.
⚡Mesej - Apa nak disampaikan?

Tawaran membeli mesti membuat Market cakap "kena sangatlah dgn aku".

Tapi ramai yg salah. 😡

Mesej dia buatkan market bertanya "so what? Kalau tak beli, mati ke?"

Tawaran mesti ngam dgn kerisauan dan keinginan mereka.
Read 8 tweets
29 Sep
How to Sell a Service?

Unlike products, the problem with service is we can't see it.

Which makes it even harder to explain what it would be like.

Taking up service is a gamble.

(Thread)
⬇️⬇️⬇️
What is Service Anyway?

At its basic principles, service is doing the work for customer.

⚡Plumber
⚡Writer
⚡Designer
⚡Architect
⚡Consultation
⚡Contractor
⚡Painter
⚡Dentist
⚡You work for your boss.

If you're in the Service industry, keep reading.
Rules to Sell Service.

1. Never assume - Always be asking.

2. Never be arrogant - No matter how dumbass the prospect is, never have malice intent for their stupidity.

3. Not everyone will be your customer - You can't and shouldn't close everyone.
Read 13 tweets
28 Sep
How I built This Website?

I'll show my thought process.
(Thread)
1. I don't really know who my target audience are. They could be IT people, corp comm, sales or people looking to find a job.

2. Because I don't know, I have to remove all jargons. Focus on 1 thing, "website is story telling that leads to purchase".
3. Once I have some basic idea, I planned the flow.

General > Narrower > Tight topic.

Brand Positioning > USP > FAB.

I wrote the entire copywriting before I started designing.
Read 9 tweets
16 Sep
SEO - Is it worth the hassle?

I'm sure you have asked this before. I asked myself so many times.

Is 2 hours daily working on SEO worth it?

Check out yourself siteux.co/seo-roi-calcul…
What you'll figure out ...

⚡️ How much you'll spend on Google ads if you don't do SEO
⚡️ How much potential traffic you can bring.
⚡️ Expected revenue
⚡️ Expected ROI
⚡️ Expected nett profit
⚡️ Customers to handle etc.
Here's what you need to do,

1. Adjust the numbers based on your findings (using SEO tools or Google Keyword Planner)

2. Enter your data (roughly)

3. Don't hit Submit (because there's none). JK. It'll automatically tabulate all the data for you.

Good enough to decide ...
Read 4 tweets
16 Sep
Signs of Good Company.

1. Listen to customer
1. Admit their mistake
2. Implement change

And so CEO of @Delyva_MY called me after my lengthy rant yesterday.

Here are some key points.
(thread)
1. Change in Policy - Credit will Never Expire.

The initial goal was to get customers to finish the credit quickly, which translates to more revenue.

However, introducing the 'stick' without carrots is harmful. Instead, teach customers to sell recurring.

⬆️ Sales = ⬆️ Delivery
2. Refund is Subject to Change.

I was made to understand that it deters abuse in the credit card point system. (ie Top-up and withdraw, collect points.)

While the abuse may be by a few, the majority uses the platform diligently.

Refund will be, case to case basis.
Read 6 tweets

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