There are seven common types of Turbo Boosts
1: Viral video
2: Mini-product
3: Limited time offer
4: Influencers
5: Co-marketing
6: Offline experience
7: Picking a fight
Each one is interesting π
1: Viral video
Startups like GoldieBlox, Monet, Dropbox, Poo-Pourri, Man Crates, mmhmm, and Dollar Shave Club released viral videos that helped turbo boost growth
Surprise, mystery, controversy, being personal, being different, and having an impressive are the recipe ingredients
This @goldieblox video received over 3 million views in the first 48 hours
It has the ingredients
2: Mini-product, aka "drop"
Non-core product offerings that generate attention work
Calm's do nothing for 2 minutes web page generated over 2 million unique visits and facilitate 100,000+ email captures in 10 days
The challenge? Don't move your cursor for two full minutes
3: Limited time offer
Give your customers temporarily to generate mad impression volume and engagement
Coinbase gave away $1.2M in free Doge on Twitter
Cash App dropped a 99% off anywhere boost, up to $50 for the next 20 minutes
4: Influencers
Influencers can help you punch your marketing budget and product usage up to another level temporarily
Teen Banking app @StepMobile was the #1 followed TikToker's (Charli D'Amelio) FIRST startup investment - this generated huge amounts of press
5: Co-marketing
Partner with an adjacent business
EG MicroAcquire, a marketplace to sell and buy businesses, partnered with Pipe to help buyers fund acquisitions through future recurring revenues