The Race car growth framework
βš™οΈ The (Growth) Engine
πŸ’₯ Turbo Boosts: One-off events
πŸ’§ Lubricants: Optimizations
β›½ Fuel: Input

How can you turbo boost your product?

An awesome piece from @abouelatta_ali & @lennysan on just that this week. My summary:
There are seven common types of Turbo Boosts
1: Viral video
2: Mini-product
3: Limited time offer
4: Influencers
5: Co-marketing
6: Offline experience
7: Picking a fight

Each one is interesting πŸ‘‡
1: Viral video
Startups like GoldieBlox, Monet, Dropbox, Poo-Pourri, Man Crates, mmhmm, and Dollar Shave Club released viral videos that helped turbo boost growth

Surprise, mystery, controversy, being personal, being different, and having an impressive are the recipe ingredients
This @goldieblox video received over 3 million views in the first 48 hours

It has the ingredients

2: Mini-product, aka "drop"
Non-core product offerings that generate attention work

Calm's do nothing for 2 minutes web page generated over 2 million unique visits and facilitate 100,000+ email captures in 10 days

The challenge? Don't move your cursor for two full minutes
3: Limited time offer
Give your customers temporarily to generate mad impression volume and engagement

Coinbase gave away $1.2M in free Doge on Twitter
Cash App dropped a 99% off anywhere boost, up to $50 for the next 20 minutes
4: Influencers
Influencers can help you punch your marketing budget and product usage up to another level temporarily

Teen Banking app @StepMobile was the #1 followed TikToker's (Charli D'Amelio) FIRST startup investment - this generated huge amounts of press
5: Co-marketing
Partner with an adjacent business

EG MicroAcquire, a marketplace to sell and buy businesses, partnered with Pipe to help buyers fund acquisitions through future recurring revenues

6: Offline experience
The real world creates hype and FOMO

For instance, over 2,500 people attended Hinge’s (re)launch party

The following day, the company made more matches than it did throughout its entire history
7: Picking a fight
How have you heard most about my former employer Epic Games?

Is it their Epic shooter with over 400M players, Fortnite, or is it their battle with Apple?

Fights can generate positive press.
Check out the full post for all the awesome details & subscribe to both of their newsletters, like me, for awesome content straight to your inbox πŸ™Œ

lennysnewsletter.com/p/turbo-boosts

β€’ β€’ β€’

Missing some Tweet in this thread? You can try to force a refresh
γ€€

Keep Current with Aakash Gupta | Product Growth Guy πŸš€

Aakash Gupta | Product Growth Guy πŸš€ Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @aakashg0

12 Oct
Flesh out your ideas to improve your blog posts. Longer posts tend to do better

But how do you deal with readers who have limited time?
2 techniques 🧡:
1. The article summary
2. Compulsive readability
1. The article summary
Summarize your entire article in 500 words after writing it. Then re-write the hook two times.

This is your article summary. You can start a longer blog post with it

Bonus: Great fodder for social shares. You may even rewrite your title as a result
2. Compulsive readability
Give readers a reason to keep on reading all the detailed work you did. Do original work even!

-Write in a compelling way. Leave crucial details unsaid.
-Write surprisingly. Drop in details that make readers want to figure out the layer deeper
Read 4 tweets
12 Oct
πŸ”₯ private session with build a second brain founder @fortelabs. My top 7 learnings πŸ§΅πŸ‘‡:

1. The 1000 step, not 30 step, journey πŸ›£οΈ
You are closer to the starting line than you think

Writing is a longevity game: only see 20-30 steps of your idols, but they had 100s or 1000s
2. People are too strategic to early ⚽️
Stop switching & try to optimize a strategy

In early days, it's just volume. Looking for 400-500 shots on goal writing online, not 40-50

Every iteration is a shot on goal
3. Treat everything as a small project πŸ—’οΈ
Writing a book feels like years of your life

But project managing - the quintessential life cycle - into small projects, like 20-30 becomes a manageable chunk

Now he's completed his manuscript
Read 8 tweets
11 Oct
Google Enformer is one of the greatest accomplishments of the highly accomplished @deepmind team

It could impact the field of genetics profoundly

It has improved the prediction of gene expression 1/3rd of the way towards experimental ground truth

deepmind.com/blog/article/e…
Before Enformer, tools such as Basenji2 used convolutional neural networks

These struggle to incorporate information from distant regions in the genome 🧬

Enformer uses a modified transformer architecture

It has a field of view 5x Basenji2
The full text of the paper is available on biorxiv

β€œthese advances will enable more effective fine-mapping of growing human disease associations to cell-type-specific gene regulatory mechanisms”

biorxiv.org/content/10.110…
Read 4 tweets
10 Oct
The archetypal product growth examples are outdated

Dropbox is not growing that fast anymore. Uber, Docusign, and Zoom are growing a lot through sales & marketing as well

Product rockets πŸš€, a 🧡 Image
Every product person has heard it in their job: X competitor has released X feature. We should too!

But how do we know what companies are actually growing through product NOW?

I propose revenue growth rate & product : sales & marketing spend as two metrics. Image
So, I got together companies:
- Most written about: Airbnb, Ube, & Dropbox
- Buzzy growers: Robinhood, Atlassian, Snowflake, Square & Shopify
- Focused mid-caps: Snap, Datadog, Docusign, Servicenow & Zoom
- Mega-caps: Alibaba, Microsoft, Google & Facebook
- The original: PayPal Image
Read 6 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(