I would contend THESE are the companies that founders and product managers should be paying attention to. Not XYZ splashy competitor. To build growth into our products, these are the companies we can look to, to see how they did it.
These are the Teslas in your industry.
Founders, product managers, and product designers & engineers need a way to identify companies that are actually growing through product NOW
There are seven common types of Turbo Boosts
1: Viral video
2: Mini-product
3: Limited time offer
4: Influencers
5: Co-marketing
6: Offline experience
7: Picking a fight
Each one is interesting π
1: Viral video
Startups like GoldieBlox, Monet, Dropbox, Poo-Pourri, Man Crates, mmhmm, and Dollar Shave Club released viral videos that helped turbo boost growth
Surprise, mystery, controversy, being personal, being different, and having an impressive are the recipe ingredients