Automation & Innovation.
The future. A thread 🧵
San Francisco–based Creator, Inc: The sophisticated and aesthetically designed robot at the company’s first restaurant in the city’s South of Market area is able to crank out a gourmet-quality hamburger every thirty seconds.
The future. A thread 🧵
San Francisco–based Creator, Inc: The sophisticated and aesthetically designed robot at the company’s first restaurant in the city’s South of Market area is able to crank out a gourmet-quality hamburger every thirty seconds.
Customers customize and order their burger using a mobile app. The robot then automates production of the hamburger from start to finish. No human being ever touches the food. The machine adds twists that you might not find even in high-end restaurants staffed by human cooks.
The meat is freshly ground and the cheese freshly grated for each burger; buns are sliced and vegetables are cut to order. Creator sells its burgers for $6—about half of what you might expect to pay for similar quality at other restaurants.
The company’s strategy is not to build a cheap robotic hamburger, but rather to reduce labor costs as a means of investing more in food quality. Creator allocates about forty percent of its costs to food, while a typical restaurant might spend thirty percent.
It turns out that developing and building a machine capable of fully automating the production of gourmet-quality hamburgers is not a trivial undertaking. Creator was founded in 2012 then called Momentum Machines.
It took more than six years of hardware and software engineering, design and testing before the robot was ready to be put into production, and the San Francisco location was opened in June 2018.
Once these Technology scales up, the hockey stick is witin reach quickly.
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