When I pressed publish on day 1 I thought I was writing 30 essays in 30 days. I had no idea it would completely change my life.
I never imagined I would make it to 200 😱
But here we are with 200 lessons I learned in 200 days of shipping 👇
Before we get into the lessons, there are literally hundreds of friends I want to tag who have been PIVOTAL in this journey. But I shall spare you all the tweetstorm and just say if you're reading this THANK YOU for being here.
Now 200 lessons. Are you ready?
OK, I couldn't NOT shout out these two. I literally wouldn't be writing this if it wasn't for @dickiebush & @Nicolascole77
Endless gratitude 🙏 for the constant support and for the amazing ship30 community you've created.
OK. OK. Onwards to 200 shipping lessons 👇
1. Stop thinking, just start 2. Write for yourself 3. Follow Your interests 4. Follow the signals 5. Missing a day is not a reason to stop forever 6. Stop overthinking everything 7. Keep an idea bank 8. Find a community 9. Do it in public 10. Don't start a blog
11. Put in the reps 12. Stay curious 13. Be OK with writing ugly words on the page 14. Stop comparing your beginning to others middles and ends 15. Stay in your lane 16. Build a system 17. Find your cadence 18. Be brave and call yourself a creator 19. Don't get hung up on numbers
20. Find a creative outlet that brings you joy 21. Lower your expectations 22. Try it out for 30, 60 then shoot for the 100 holy grail 23. Beware of the dip 24. Write when you feel like it, write when you don't 25. F*ck perfectionism, just ship 26. Be a prolific consumer
27. There are no hacks, trust the process 28. Consistency wins above all else 29. Engagement IS the feedback 30. Have fun 31. Have a few ideas on the go at once 32. Spend 80% of your time on the headlines 33. Feeling blocked? Go for a walk 34. Treat it as a practice
35. Read great writers 36. Study great headlines 37. Trust your boring shipping process 38. Always brain dump your ideas when you have them 39. Process above creativity 40. Apply constraints 41. Effort applied daily compounds 42. Publish like it's day 1 every day
43. A little chaos is good for you 44. Keep showing up 45. Decide whether you're a marathon runner or a sprinter 46. Always be experimenting 47. It's OK to rest 48. You're not wrong, you're just early in the process 49. Forget deep work, work on things in increments
50. Rubbish in, rubbish out. 51. Embrace resistance 52. Write about what you're learning 53. Write about what you notice 54. Go wide and deep 55. There are no new ideas, just your take on an existing idea 56. Rest isn't an option, it's essential to the creative work
57. Write to clarify your thoughts 58. Celebrate Milestone 59. Don't get caught up in lofty goals, just play the next play 60. Everyone feels like an imposter, so get over that quickly 61. Find the joy in creating 62. Don't be afraid to ask for help
63. Being interested will make you more interesting 64. Study other creators 65. Imitate to learn the craft 66. Find your pace 67. Stop comparing yourself to others 68. You're uniqueness is your magic 69. Learn to kill your darlings 70. Keep a notebook
71. Have conversations, they'll spark ideas 72. Don't overthink 73. The more you do it, the easier it gets 74. Do it in public 75. Embrace the chaos 76. Find your leverage points 77. Find your minimum viable ship 78. Break down the process and do it incrementally
79. Say it again, in 100 different ways 80. The first publish is only the first draft 81. Don't kill your ideas before they have a chance to be something 82. Stop overthinking 83. See above. 84. We all feel like imposters 85. Don't take yourself too seriously
86. Write for yourself first 87. Great creators are great consumers 88. Don't create alone. Find your tribe 89. Make friends! 90. Think atomic notes 91. Re-use your ideas 92. Keep a notebook 93. Open your eyes in wonder 94. Don't kill your ideas before they have a chance to fly
95. You're only as prolific as your last publish 96. Develop your creator practices 97. The work starts long before you start writing 98. Create out of your overflow 99. Be obsessed with writing notes. They are the seeds 100. Iterate on your ideas 101. Find ways to make it easy
102. Use prompts 103. Use templates 104. Effort does not equal output... utilise leverage 105. Create in public 106. Crowdsource ideas from your followers 107. Treat it as play, not work 108. Keep a library of content 109. When all else fails choose the big easy
110. Build an inner circle who you trust for feedback and ideas 110. The dip will pass if you just keep shipping 111. Consistency builds momentum 112. The longer you ship the more momentum you build 113. Consistency trumps all the tricks and hacks 114. Don't hide your personality
115. You don't have to be like the rest of them darling 116. Ship it. Even when it's not quite perfect 117. Hitting publish is only a first draft 118. Show your work 119. Use any means necessary to capture your ideas 120. If you're stuck, read
121. Find the intersections of ideas 122. There is nothing new, so just write it 123. Give credit where credit is due 124. Don't be afraid to experiment 125. A day missed is not a reason to quit 126. Let your ideas grow gradually 127. Turn ideas into tweets
128. Turn tweets into essays 129. Turn essays into threads 130. Turn threads into articles 131. Turn articles into books 132. Just because it's hard doesn't mean you should quit 133. Resistance is a sign you're going in the right direction
134. If you can't code, write (courtesy of Naval) 135. Writing is leverage. Writing clones you 136. Writing makes you not just a better writer but a better person 137. Don't take your audiences attention for granted 138. Stop looking for shiny objects
139. You're not wrong, just early in the process 140. Create from your notes 141. Work on multiple essays at a time 142. Treat shipping like a chef plating up the different parts of the meal 143. Write about what you're learning 144. Be a guide, not an expert
145. Skin in the game is the only qualification you need 146. The best way to start is to start 147. Use frameworks to get in the flow faster 148. Make templates your friend 149. It's not about effort, just output. Find the easy way to do EVERYTHING
150. You'd be prolific right now if you didn't give up 151. Don't worry about day 30, 60, or 200. Just hit publish today 152. You don't need a reason to ship except you find joy in it 153. Have more conversation, you'll have more ideas
154. Some days it'll feel like groundhog day 155. Some days you'll ride the wave of creativity 156. Some days you literally won't stop having ideas 157. Some days you'll have none 158. Tweak your systems for optimal shipping 159. Don't recreate the wheel
160. Write about your experiences 161. Consistency builds your muscle memory for shipping 162. It's hard but worth it 163. Be proud of every win, no matter how small 164. Focus on shipping everything else is peripheral 165. Become a master of the craft
166. Creative energy will give you ideas 167. Crafting energy will help you publish 168. Practice curiosity 169. Practice noticing 170. Write 10 new ideas everyday
171. Listen for questions, turn them into ideas 172. It's not the tool that makes the creator 173. Writing is a muscle, put in the reps 174. Show up on the good days 175. Show up more on the hard days 176. Work a little overtime on your good days 177. Do it for your future self
178. Stuck? Set a timer for 30 minutes & don't stop writing 179. Remix your old content 180. Be proud every day you hit publish, because 1000's wanted to buy didn't 181. Your day 1 will probably suck, but so might day 200. Keep shipping
182. Good writing transcends platforms and algorithms 183. AKA don't blame the algorithm, just write better 184. Don't box yourself in, follow your interests 185. Embrace the chaos 186. Keep learning 187. Always be open to feedback 189. Engagement is the feedback
190. For F*#$'s sake have fun! 191. Close your open tabs 192. Embrace the seasons 193. You're not an imposter 194. Find your writing hours 195. Start in the dark 196. Embrace imperfection
197. You'll make a few spelling errors 198. You'll also make some awesome friends 199. If you published today you've already won 200. Don't quit.
OK... that's it for now
Time to ship 200 more 🚀
If you liked this thread tag your favourite creators below and let's show them some love 👇
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Being a creator can be effortless if you find ways to increase your output without your effort. I believe we call that leverage.
Here's what a typical leveraged shipping day looks like for me 👇
First things first... ALWAYS BE BRAIN DUMPING
I am constantly throwing ideas into my ideas list. My only rule is I have to do a brain dump when I have the idea.
And stop sabotaging your ideas before they have a chance to fly. JUST.STOP.OVERTHINKING
After 10 years of being a wannabe creator I've 200x'd my creative output in 6 months with one simple hack 👇
I hit publish 200 times 😬
Here's 10 of my best anti-hacks for showing up daily as a creator👇🧵
Focus On Today 📆
Don't worry about tomorrow, next week or 30 days from now. Focus on hitting publish today, then do the same tomorrow and the day after that.
All that matters today is that you hit publish. The numbers will take care of themself.
Trust The Process 🧐
Your day 1 is probably going to suck. You're probably going to be disappointed with how many people engage. You're probably going to think there is something wrong.
There's nothing wrong. You're just early in the process.
You'll never find creative flow if you keep 10,000 tabs open in your brain 🧠
Here are 3 easy steps to build a trusted tab closing system for your brain so you can find presence and flow every day
🧵👇
Just like tabs on a computer, open tabs in our brain take up space in our working memory and affect performance.
They slow us down, break our flow and lead to overwhelm
The only way to close these tabs is to build a system our brain will trust. Here's how 👇
Do A Brain Dump 🧠
All those open tabs are taking up the limited space you have in your working memory. You want this space to find flow, not keep tabs open.
Step 1: Get them out of your head and down on paper (or screen)
Unless Twitter is your full-time job you don't need to spend hours every week writing tweets to fill up a schedule.
Here are 10 frameworks I use to write a full week of tweets in less than one hour👇
Always be collecting ideas 🧠
👉 Start a list in your favourite note tool called Tweet Ideas
👉 Throw random ideas in throughout the week
👉 Batch write your content once a week from that list.
Now, onto the frameworks 👇
Mine Your Previous Content 💎
For each essay I write I go back and extract content to use for tweets:
👉 Quotable Thoughts
👉 Listicles
👉 Questions