If you struggle to publish regularly...

Here are 11 prompts so you'll never run out of content ideas:
1/ Think of the type of people you want to attract.

2/ Check your most liked tweets.

Do a Twitter search, plugging in your own handle below:

from:@amandanat min_faves:20

Write a follow-up thought or flesh out the idea into a thread.
3/ ...Also check your fave creators’ most liked tweets.

Do the same as above, plugging in another handle. Draw inspiration from their topics, using your own expertise.

Remember: for inspiration only. Plagiarism is not ok and you're better than that. ✌️
4/ Look at your resume or CV.

Your CV is impressive, isn't it? 😉

Pick out a business outcome you were responsible for — $$$, customer acquisition, product launches, etc.

Then tell the story.
5/ Think of your job interview prep.

What are some typical interview questions you enjoy answering?

If nothing else, this will help you prep for future job interviews.
6/ Write an invisible subtweet.

Saw something negative that got you fired up?

Write up your take on the matter — in a constructive way.

(The first time I did this, I got my first viral tweet!)

7/ Riff out loud.

Record audio of yourself ranting or raving. Then generate a transcript via Otter or Descript.

Now you have a 1st draft. Edit.

Quick prompts:

• I believe in...
• Most people get this wrong...
• I wish more people knew about...
8/ Consider the questions people often ask you.

Chances are, they represent a combo of your wisdom and interests.

So they should be easy (and fun!) to answer.
9/ Take notes on your conversations.

Remember the highlights. Write down when you:

• Are asked a follow-up question
• Give sound advice
• Say a funny joke
10/ Listen to a podcast interview of someone in your field.

It's not a competition. 💙

But consider how YOU would answer the questions, given your unique skills and lived experiences.

It's good practice for public speaking, too.
11/ Try answering any of these questions...

That's all I have for now.

If I think of more ideas, follow me so you'll be first to find out: @amandanat

Meantime, check out my idea generating advice for marketers.

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More from @amandanat

12 Oct
5 elements of great marketing messaging — with real examples from Nike, Calendly, Always, and more:
1/ It's precise and value-driven.

Truly effective marketing messaging lies at the intersection of:

• Knowing your target audience
• Understanding their pain points
• Showing how your product is valuable
2/ It's specific.

It's clear who you're talking to. Your audience feels seen.

Example: Brands with B2C and B2B. See how they position the value of the same product.


• B2C: "On-demand mental health support, day or night."

• B2B: "Delivering 4.2x ROI." Delivering  4.2x  return on investment. Based on a compariso
Read 8 tweets
5 Oct
Influencer marketing is more than partnering with celebs and huge social accounts.

I wrote about this in Adweek, which is free today.

6 ways to take influencer marketing next level:
1/ Tap into celebrities' interests.

@mrsharma famously gifted YouTuber Sara Dietschy with 100+ bottles of Hint Water after he learned she drank LaCroix.

@Touchland gifted their luxury hand sanitizer to Naomi Campbell after her airplane sanitizing routine went viral.
2/ Find the people who influence celebrities.

Nutritionists, personal trainers, hair stylists, makeup artists — but don't worry about their follower counts.

Influence > follower count

They already work with celebs day-to-day. Include them in your gifting program.
Read 10 tweets
20 Sep
"Have a great day. I hope no one talks to you."

That's an inside joke I have with a friend.

It’s because sometimes the kindest thing you can do for someone is leave them be.

Here are 8 other easy and unexpected ways to be kind:
1/ Give them a timely "no."

If you're reluctant to commit to something, it's because you have competing priorities. So prioritize.

If it means saying no to something, you're doing that person a favor.

You're not making them wait for you to decide.
2/ Don't reply to them.

Did someone send you an email that elicits an, "Ok!" response in your mind? Something that doesn't require an answer?

Don't respond.

Break the cycle so that both of you can move on.
Read 10 tweets
14 Sep
Bad news: Your cold outreach sucks.

Good news: I can help.

9 cold outreach tips to instantly improve and get better marketing results:
1/ Curate a list of leads.

Pick a couple Twitter accounts in your niche. Look through their followers or people who engage with their content.

(You can do this faster in @sparktoro. You can even get contact info and organize leads in .CSV lists.)
2/ Research those leads.

Make sure your request is relevant and appropriate.

Pitching for media coverage? Check if that publication actually covers your niche.

Asking to do a guest post? Verify whether they even publish guest posts.

Invest the time now to get better ROI.
Read 13 tweets
8 Sep
If you want to get rich and live your best life...

10 threads to make you healthy, wealthy, and wise:
1/ Learn a bit of psychology to better understand yourself.

Not from me. From a doctor.

@dremilyanhalt breaks down psych concepts to help you name your feelings and behaviors.

2/ Define what self-care is to you.

Practice it. Often.

Incredible life lessons from mom, marketing executive, and CEO @AmandaMGoetz.

This thread will blow your mind. 🤯

Read 13 tweets
31 Aug
Most people think reference checks are useless.

Because they're doing it wrong.

7 questions to ask a reference — and become a better manager:
"Where do you see this person in 3 years?"

Most people say 5 years. But that's too long. 3 years gets the reference thinking about ideal shorter-term outcomes for the candidate.

Focus on getting intel that will help you be an impactful manager.
"When was the last time you didn't see eye-to-eye?"

It's a softer way to ask how the candidate deals with conflict.

And you'll get a specific example, which will be more helpful than a broad, non-specific description of their conflict resolution skills.
Read 12 tweets

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